New York mobile sports betting is shaping up for a launch before the 2022 Super Bowl, with at least eight platforms and nine operators in the mix.
The New York Post reported yesterday that consortiums led by Betfair Interactive and Kambi are likely winners among six bid groups vying for the mobile betting app market, with a possible third winner to be decided.
Betfair is the parent company of FanDuel, which would be a platform and operator in New York under the Betfair consortium that also includes Bally Bet, BetMGM, and DraftKings. The Kambi consortium names Kambi, Caesars, Wynn Interactive, and PointsBet as platforms with five operators including Rush Street, Caesars, Wynn, PointsBet, and Resorts World.
A second Kambi bid that would have rapper Jay-Z’s Fanatics brand and Barstool’s Penn Sports operating on the Kambi platform could also be licensed, but that’s uncertain, according to the NY Post.
Groups that have agreed to a proposed tax rate of at least 50 percent on their mobile gross gaming revenue are likely at the top of the list, based on the state’s RFA. A final tax rate matrix released by the New York State Gaming Commission (NYSGC) last month indicates bidders with fewer than five operators — at a four-operator minimum — have agreed to a 64 percent tax rate.
Will There Be More NY Mobile Sports Betting Operators In The Future?
Sportsbooks that make it into the tightly-controlled New York mobile sports betting market are likely to control the market for a long time.
That’s according to the July 9 RFA, which states definitively that no future operators will be authorized by the NYSGC as the mobile market matures based on “the Commission’s interpretation of present law.” Each platform and its operators will be licensed for up to 10 years, at $25 million per platform.
The NYSGC has refused to answer any hypotheticals about what would happen to the market if an operator drops out for any reason. But the agency has repeatedly said that it is the winning bidders — not an individual operator — that are held to the licensing terms.
“The platform provider(s) and operator(s) will be required to operate as described in their bid,” the NYSGC states in a Q&A written into the RFA.
When Will NY Mobile Sports Betting Launch?
The most likely scenario for New York mobile sports betting seems to be a launch just ahead of the 2022 Super Bowl. However, an announcement this week could put a launch during the regular NFL season.
That would be good news for New York mobile sports betting champion Sen. Joe Addabbo, a key member of 2021 state budget negotiations that legalized mobile sports betting in the Empire State.
Addabbo told Gaming Today earlier this year that he is optimistic New York can go live with mobile sports betting before the Super Bowl, with the state possibly on track for a late December launch.
“That’s still my hope,” he said. “That’s what I’m optimistic about.”
Projected State Revenue From New York Mobile Betting
New York officials project that the state will receive $100 million from mobile sports betting for the fiscal year ending March 31, 2022. That revenue is expected to grow to $357 million in the second year, and to $500 million in the third year of operation.