Ninety percent of NFL bettors say that wagering enhances their enjoyment of games, according to The Optimove Insights 2024-2025 Consumer Report on NFL Wagering Intentions, with 54% adding it “significantly” heightened their enjoyment.
The survey, conducted in August, polled 356 U.S. citizens aged 21 and older who bet on the NFL. All respondents had an income of at least $75,000.
Optimove is a customer-led marketing platform specializing in iGaming and sports betting.
The survey, released ahead of the NFL season-opener between Baltimore and Kansas City on Sept. 5, breaks down numerous facets of the bettor experience, including attitudes on how they’re marketed to by sportsbooks apps and some troubling responsible gambling admissions. It also offers insight for sportsbooks as they continue to mine for business, with 40 US jurisdictions having legalized sports betting since 2018.
Optimove NFL Betting Trends, Insights
Betting Frequency:
- 71%: Percentage of bettors who wagered on one or more games per week last season.
- 63%: How many did so in 2023.
- 43%: Percentage of bettors who wagered “several” times weekly.
- 37%: How many did so in 2023.
Betting Tastes and Trends:
- 68%: Prefer betting point spreads.
- 85%: Bet in-game.
- 61%: Bet in-game last season.
Hot Tips:
- 60%: Percentage of bettors whose picks are primarily influenced by social media.
- 51%: Percentage of bettors whose picks are primarily influenced by a “tipster.”
Responsible Gambling Insights:
- 90%: Percentage that claims to have a sports betting budget.
- 97%: Amount aware of responsible gambling resources.
- 67%: Percentage that claims to use them to “set bet limits or address gambling issues.”
- 66%” Percentage that admitted to betting “more than they could afford or wanted to lose.”
- 45%: That figure last year.
Fickle Ball
- 68%: Percentage using at least two sportsbook apps.
- 54%: That figure last season.
- 42%: Amount enticed to use a site by promotions.
- Monday: When bettors most (20%) prefer receiving portion offers.
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