Sports betting operator, Novig, has partnered with the iGaming marketing platform, Intelitics, in preparation for its imminent launch in Colorado.
This partnership will grant the operator access to a diverse range of products within the platform, providing Novig with improved capabilities to streamline and optimize its marketing strategies. The sportsbook aims to leverage the platform to enhance user acquisition efforts, incorporating its affiliate program and utilizing various paid channels.
The marketing platform’s features include real-time data access, streamlined player tracking, automated reporting, and a personalized dashboard for the sportsbook’s use.
Regarding the partnership, Allan Stone, CEO of Intelitics, said:
“Novig is set to disrupt the Colorado online sports betting market and we are thrilled to be supporting Novig’s acquisition efforts through affiliates and paid media. Our platform and suite of tools have been designed to allow operators such as Novig to maximize the potential of affiliates and paid media through real-time data that provides the insights needed to dial up successful campaigns and dial down those that are not working.
“This is another great partnership for Intelitics and one where we see huge potential for Novig and its ambitions for the market.”
Catherine Dougherty, the Head of Growth Marketing at Novig, elaborated on the significance of the partnership for the sportsbook. She stated that the collaboration will extend beyond the current state, potentially encompassing other states where Novig plans to expand its operations.
“This is a powerful, highly capable platform and toolset that we will be able to use to drive new customer acquisition at scale and for a fraction of the cost of other marketing channels. This will give us a huge boost in Colorado and the other states where we will make a play.”
This is coming after Novig announced a successful pre-seed funding round in August, securing $6.4 million in investments. Lux Capital, a New York-based investment fund, led the funding round. The investment round also involved notable Silicon Valley venture capital firms, among them the renowned startup accelerator Y Combinator.
Further Expansion Strategies by Novig
After its introduction in Colorado as an online sports betting operator, Novig intends to introduce a high-frequency betting exchange to the market. This new platform will enable bettors to wager against existing market odds or establish their own. However, its implementation is contingent upon approval from the Colorado Division of Gaming.
Earlier, Jacob Fortinsky, the co-founder and CEO of Novig, had shared his enthusiasm regarding the sportsbook’s upcoming launch in Colorado. He emphasized the operator’s dedication to delivering a community-driven betting experience tailored for passionate sports fans.
“We’re thrilled to kick off our journey in the vibrant sports betting landscape of Colorado,” Fortinsky said. “We’d like to thank the Division of Gaming for their help throughout the process.
“We’re committed to building an unparalleled, community-led betting experience. We look forward to becoming the go-to destination for sports fanatics and sharp bettors alike.”
Novig partners with Full House Resorts and its Bronco Billy’s Casino in Cripple Creek, starting with a limited selection of sports betting options covering football, baseball, basketball, and college sports markets.
The operator plans to broaden its sports betting offerings as part of its expansion plans for the upcoming year. Currently, bettors can engage in various betting types, including moneyline, point spread, and game totals, available for both pre-game and in-game bets.