
Penn Entertainment has announced it has secured online betting market access in Washington, DC, for ESPN Bet and that 10 retail sportsbooks in six states will be rebranded from Penn to ESPN Bet sportsbooks.
The moves come as ESPN Bet struggles to gain market share since it launched in late 2023, replacing Penn’s Barstool Sportsbook. ESPN Bet is available in 19 states and — soon — Washington, DC.
DC access gained through Monumental Sports & Entertainment
ESPN Bet’s entry into the DC market will take place through a partnership with Monumental Sports & Entertainment after Caesars’ partnership with the group expired. In addition to launching the online ESPN Bet sportsbook in DC, the partnership means ESPN Bet will become the sports betting partner of three professional sports teams: the Washington Capitals (NHL), Washington Wizards (NBA), and Washington Mystics (WNBA).
As part of its agreement with Monumental, ESPN Bet can use Capitals, Wizards, and Mystics branding in its app. Additionally, ESPN Bet gets the following marketing exposure:
- In-arena signage
- Away-game advertising
- Commercials on the Monumental Sports Network
- Hospitality events and experiences
Penn Entertainment Chief Technology Officer Aaron LaBerge said his company is “proud” to partner with Monumental.
“This deal expands our footprint in the region, further connecting ESPN Bet with one of America’s most passionate sports communities. Our presence alongside the Capitals, Wizards and Mystics positions ESPN Bet at the center of the action where sports, technology, and fan experience converge.”
ESPN Bet rebranding on the way for a handful of Penn retail sportsbooks
A few days after its Monumental announcement, Penn revealed it will rebrand 10 of its sportsbooks to EPSN Bet Sportsbook in the next few months. Once the rebranding is complete, there will be 19 ESPN Bet sportsbooks at Penn Entertainment casinos.
The rebranding will take place in six states at Hollywood and Ameristar brands:
- Hollywood Casino at Penn National Race Course (Pennsylvania)
- Hollywood Casino York (Pennsylvania)
- Hollywood Casino at The Meadows (Pennsylvania)
- Hollywood Casino and Hotel Lawrenceburg (Indiana)
- Ameristar Casino East Chicago (Indiana)
- Hollywood Gaming at Dayton Raceway (Ohio)
- Hollywood Gaming at Mahoning Valley Race Course (Ohio)
- Ameristar Casino Resort Spa Black Hawk (Colorado)
- Ameristar Casino Hotel Council Bluffs (Iowa)
- Hollywood Casino at Charles Town Races (West Virginia)