PointsBet and the NHL have entered a multi-year strategic partnership. Under the agreement, PointsBet becomes an official sports betting partner of the NHL, according to a press release sent out to the media.
“As the sports betting landscape evolves at a rapid pace, we continue to develop unique, strategic alliances within the sports gaming industry,” said Keith Wachtel, NHL Chief Business Officer and Senior Executive Vice President. “Our partnership with PointsBet brings to life our collaboration with our valued media partners and we look forward to enhancing our fan engagement opportunities in concert with both PointsBet and NBC. We are proud to welcome PointsBet to the NHL family.”
The deal spans multiple markets, primarily the United States and the company’s native Australia. PointsBet will be able to use NHL logos and marks in addition to multiple sponsorship opportunities and content integrations.
The NHL will also secure an equity stake in PointsBet as part of the agreement, approximately 43,000 shares (current value $531,000) over the next three years.
PointsBet And NHL Integration
As part of the deal, PointsBet will integrate its content into NHL live broadcasts via media partners. This includes NBC Sports, with which PointsBeet already has a media partnership.
PointsBet and the NHL have already started running these integrations during the 2020-21 NHL season, which was delayed due to the Covid-19 pandemic. PointsBet presents odds, data, and expert insights within the NHL’s broadcasts before, during, and after the league’s games.
“PointsBet is thrilled to become an official sports betting partner of the National Hockey League,” commented Johnny Aitken, CEO of PointsBet USA. “The NHL’s on-ice product provides fans with captivating, nonstop action – it is a privilege to join forces with the NHL and its forward-thinking team, complementing that action with PointsBet’s sports betting product, the fastest sports betting app in market. We are excited to further elevate fan engagement via offering the most markets in the world for each NHL game, including our exclusive PointsBetting product, and enhance TV and digital integrations with mutual partners like NBC Sports.”