How Sportsbooks Choose Brand Ambassadors To Match Their Images
Sportsbooks choosing Jamie Foxx or Paige Spiranac is a deliberate marketing choice that says a lot about how sportsbooks want to be seen.
Christopher Gerlacher
Senior Writer
Posts by Christopher Gerlacher
How theScore Is Taking Control Of Its Own Technology
theScore is launching new technology that it's developed in-house for improved customer experiences and ad matching. Here's what that means for bettors.
BetMGM & Cheddar News Partnership Creates New Prediction Market Venture
BetMGM and Cheddar News are partnering to create Cheddar Bets, a news service that covers sports betting and its wider industry impacts.
How One Sportsbook Is Trying To Pull Gen Z Into Sports Betting
TorStar will release a sportsbook in Ontario to help fund its news business. However, that strategy may backfire if it can't compete effectively.
The Early Details Of Ontario’s Sports Betting Regulations
Ontario's sports betting regulations have been released, and even this early draft marks Ontario's sports betting industry as innovative and transparent.
How Ontario Sports Betting Will Influence The Canadian Market
Now that single-event sports betting is legal in Canada, the provinces are preparing to host sportsbooks. Ontario will be the first and most competitive.
