Bally’s Corporation and the Nashville Predators have forged a new partnership, designating Bally’s the official sports betting partner and free-to-play gaming partner of the NHL team. This marks Bally’s Corporation’s first deal with an NHL franchise and Tennessee sports team.
“From the moment sports betting launched in Tennessee, we’ve wanted to align with dynamic companies that will help us bring the best fans in sports even closer to the game we all love,” Predators Executive Vice President and Chief Revenue Officer Chris Junghans said. “We’ve found just that with Bally’s Corporation and Bally Bet, who we’re thrilled to welcome to the pro sports landscape in our state for the first time. Bally’s unique approach to content integration and brand alignment through their broadcast partnerships is going to be a game changer. We are excited to be one of the first teams to partner with Bally on this unique and exciting endeavor.”
The partnership is locked in through 2025, giving the Predators various rights to Bally’s intellectual property. Bally’s will get access to the Predators’ logos, marks, and other assets, which will likely appear on the Bally Bet app.
Bally’s will launch Smashville Selector to kickstart the partnership. The free-to-play game will give fans a chance to predict five outcomes before specific Predators games and compete for prizes. Smashville Selector will offer prizes for each individual contest and a grand prize at the end of the NHL season. Fans can download the Smashville Selector app for iOS or Android devices.
Bally Bet Coming To Tennessee?
Bally’s Corporation is positioning itself to become a leader in the sports betting space. The platform is already live in Colorado and Iowa. Indiana is coming soon, according to the Bally Bet website.
This partnership hints strongly that Bally Bet has plans to launch in Tennessee, pending regulatory sign-off and legal approval. Tennessee is a thriving sports betting market, and Bally Bet would join a long list of top competitors in the space. DraftKings, FanDuel, BetMGM, Caesars, WynnBET, and others are already established in the Volunteer State.
No word yet on when Bally’s aims to launch in Tennessee, though this deal is a good indicator that we’ll hear more soon.