Super Group, the parent company behind the Betway sportsbook and app, is leaving the U.S. market.
The company confirmed its plans in a July 10 announcement. Spin, Super Group’s online casino brand, is also part of the exit plans.
“As a global business, we constantly evaluate the optimal use of our resources across all markets in which we operate,” Super Group CEO Neal Menashe said. “We have recently concluded an extensive review of our U.S. operations and, at present, we do not see a long-term path to profitability for the sportsbook product.”
The company signaled some uncertainty about the U.S. market back in October 2023 when it withdrew its bid for an online sports betting license in Illinois. The Land of Lincoln is one of the largest sports betting markets in the country.
Betway will be in contact with sportsbook customers in the nine states where it did go live:
- Arizona
- Colorado
- Indiana
- Iowa
- Louisiana
- New Jersey
- Ohio
- Pennsylvania
- Virginia
Each state has policies to protect customer accounts, so bettors will receive ample notice about the withdrawal process.
Betway Sportsbook Exits, but Some iGaming Will Stay
Super Group plans to keep iGaming brands in its two largest online casino markets. The Spin brand Jackpot City, for example, isn’t part of the retreat, according to Menashe:
“The vast majority of Super Group’s revenue is generated in iGaming and, in line with that strategy, we will continue to offer our leading casino product in New Jersey and Pennsylvania. We are open to expanding our U.S. footprint if the right investment or strategic opportunities arise.”
Betway’s investors will learn more about Betway and Spin exit expenses during a quarterly earnings call in early August.
The sportsbook exit will have some NHL implications. Betway was an official NHL sports betting partner. SaharaBets also announced plans to leave Arizona on Wednesday, July 10. It used the now-mothballed Arizona Coyotes franchise for access in the Grand Canyon State.
Betway was founded in 2006 and has its current headquarters in Malta. It also has offices in the United Kingdom and Spain. Betway remains a betting presence in all three countries, plus Belgium, Denmark, Ireland, Italy, and Sweden.
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