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DraftKings acknowledged sending a personalized NBA player video to a customer in its response to a congressional inquiry. The company also denied targeting people based on potential problem-gambling indicators, according to SBC Americas.
Sen. Richard Blumenthal and Reps. Valerie Foushee and Paul Tonko questioned operators about AI, VIP practices, loyalty programs and personalized celebrity videos.
DraftKings Reports One Miles McBride Cameo
DraftKings said personalized athlete or celebrity content is not a general incentive practice for eligible DraftKings Rewards customers.
“We are only aware of the loyalty team sending one Cameo of Miles McBride – an American professional basketball player for the New York Knicks – to a customer,” the company wrote.
Customers are automatically enrolled in DraftKings Rewards when they sign up, the company said. It declined to provide average loss/gain data for Rewards users, describing the information as competitively sensitive.
How DraftKings Describes Promotional Targeting
DraftKings said it uses data science and machine learning to target sports betting promotions based on customer preferences. It said it does not use generative or agentic AI to tailor promotional offers.
VIP hosts can tailor offers using information about customers’ playing habits, the company said. That process relies on human judgment rather than automation.
“DraftKings does not target anyone based on indicators of potential problem gaming, nor does it seek to identify the customers most likely to lose and get them to bet more,” the company wrote.
DraftKings also described a multi-layered Responsible Engagement program and said it has a Chief Responsible Gaming Officer. VIP hosts must conduct Responsible Engagement Checks on 10 randomly assigned customers each month.
States Also Examine Gambling AI Practices
The Massachusetts Gaming Commission asked licensed sportsbooks to explain their AI use in marketing, promotions and customer outreach. Its questions also covered evaluation of users’ gambling behaviors.
New York’s gambling regulator proposed measures restricting AI and algorithmic profiling for personalized promotions.
Maryland Gov. Wes Moore announced plans for new AI principles. Those include assessing how to ban gambling operators from targeting users who show problem-gambling patterns.
More from gamingtoday.com
- FanDuel Defends VIP Videos as Lawmakers Raise Gambling-Harm Concerns
- DraftKings, FanDuel Pull Sports Prediction Markets From Utah After Kalshi Charges
- DraftKings CEO Urges Parents To Talk To Kids About Gambling
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Source: As reported by SBC Americas.
