FanDuel Casino recently announced it has signed popular casino streamer Lady Luck HQ to an exclusive ambassadorship. As part of the partnership, Lady Luck HQ will create content on behalf of FanDuel and share information about promos, slots titles, and more.
Francine Maric, the personality behind Lady Luck HQ, said in a statement that she is excited to work with the prestigious gaming brand.
“Partnering with FanDuel Casino is an incredible opportunity to expand what we’ve built with the Lady Luck HQ community,” Maric said. “FanDuel is a brand that prioritizes both entertainment and responsibility, and I’m excited to work together to deliver engaging content while promoting safe and enjoyable gaming experiences.”
What Lady Luck HQ brings to the FanDuel Casino brand
Maric’s online casino streaming empire has become one of the most popular of its kind on YouTube — and the most-subscribed female slots influencer on the platform, Fanduel said.
At the time of publication, Maric had just over 1 million YouTube subscribers. She celebrated the milestone late last month at Seminole Hard Rock Hotel & Casino Tampa. She also has a considerable following on other social media platforms:
- Facebook: 906,000 followers
- Instagram: 762,000 followers
- TikTok: 284,800 followers
Maric is considered the second-most popular online slots streamer in America behind Vegas Matt. She has a significantly larger YouTube following than fellow personality Brian Christopher Slots.

Maric announced the partnership in an Instagram post that took her followers on a trip to her childhood home. Visiting the site of some of her favorite memories, she said:
“Who would have thought this Michigan gal would have gotten here? And you’re going to love what’s next. It’s officially official. We have partnered with FanDuel Casino.”
Maric concluded her video by asking followers to stay tuned for special FanDuel Friday promotions she’ll host.
FanDuel says Lady Luck HQ is the perfect ambassador
In a statement about the partnership, FanDuel Casino Vice President of Marketing Daniele Phillips praised Maric’s authenticity and influence.
“Francine represents exactly what we look for in a brand ambassador — authentic, engaging, and community-driven,” Phillips said.
“She has grown a devoted fanbase under Lady Luck HQ that allows us to connect with audiences, especially our female customers, in a meaningful way and celebrate the evolution of digital gaming.”
Maric joins fellow slots influencer Vegas Matt, as well as former pro athletes Charles Barkley, Blake Griffin, and Rob Gronkowski, as FanDuel brand ambassadors.
Her announcement comes on the heels of FanDuel launching its Rewards Club loyalty program. The club awards users points for every dollar they wager, which can be used to move up into higher loyalty tiers that offer better promotions. Rewards Club members also receive a 10% bonus back on the difference between their winnings and losses.