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Novig has promoted Ari Hirsch to chief product officer, creating the company’s first CPO position, according to Casino City Times.
Hirsch will report to co-founder and Chief Technology Officer Kelechi Ukah. He will oversee product design and engineering for the sports prediction market operator.
Onboarding, Trading and Withdrawals in Focus
Hirsch’s remit covers the end-to-end member experience, including onboarding, market discovery, trading and withdrawals.
“From day one, we’ve focused on building a sports trading platform that puts fans first, with fairness, transparency, and a great experience at its core,” Ukah said.
Ukah highlighted Hirsch’s work on the platform and his engagement with members in explaining the promotion.
Hirsch said collaboration and feedback guide the company’s product development.
“At Novig, design and engineering work hand in hand. We trust our instincts, then use data and member feedback to test our assumptions,” Hirsch said.
From Founding Engineer to Product Chief
Hirsch joined Novig in February 2023 as a founding engineer and was among its first 10 employees. He most recently served as head of engineering, helping develop the platform’s technology and consumer-facing features.
Before joining Novig, Hirsch spent two years at Alinea as a founding engineer. He is a Columbia University graduate.
“Great products come from teams where everyone takes ownership of what they’re building,” Hirsch said.
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Source: As reported by Casino City Times.
