Fubo Strikes Marketing Deal with Cleveland Cavaliers

Published: Oct 8, 2021

Updated: Oct 8, 2021

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Fubo Gaming has entered into an agreement with the NBA’s Cleveland Cavaliers that will allow the company to advertise inside the arena and on other channels. While Fubo has yet to launch its sportsbook in the U.S., deals such as the one with the Cavs are important in creating brand awareness.

This is the first deal for Fubo Gaming with an NBA team. The partnership will allow Fubo Gaming to have signage in Rocket Mortgage Fieldhouse. They will also be included on the Cavs’ television and radio game broadcasts and pregame shows, and have access to advertising on the team’s website and social media channels.

Fubo Gaming will also be the presenting partner of “Cavs Pick ‘Em,” a free-to-play contest that debuted last season in GameDay+, a “second screen” platform inside the exclusive Cavs app.

The agreement will commence this season, and details of the length of the deal were not released by either party.

The NBA and Gaming Partnerships

The National Basketball Association has deals with FanDuel, Fox Bet, MGM Resorts, and William Hill as official gaming partners. The league has a U.S. Betting Data Partnership with Sportradar and Genius Sports Group. Bally’s Corporation is an authorized sports betting operator of the National Basketball Association.

Several teams have entered into their own deals with gaming companies.

The Philadelphia 76ers have a partnership with Caesars sportsbook, and the Detroit Pistons have betting partnerships with FanDuel and DraftKings. The latter is also a betting partner of the New York Knicks, Indiana Pacers, Boston Celtics.

About Fubo Gaming

Fubo Gaming is a division of fuboTV Inc., a New York-based media streaming company that specializes in broadcasting sports content, including the NFL, NBA, MLB, NHL, MLS, and international sporting events. They currently have broadcast agreements with the Phillies, 76ers, Flyers, Pirates, and Penguins.

Fubo is expected to launch its own sportsbook late in 2021 or in the first quarter of 2022. Earlier in 2021, they struck a deal that gained them access to the sports betting market in Pennsylvania.

About the Author

Dan Holmes

Writer and Contributor

Dan Holmes is a writer and contributor for Gaming Today with plenty of experience under his belt. Dan has written three books about sports and previously worked for the National Baseball Hall of Fame and Major League Baseball. Currently, Dan is residing in Michigan with his family.