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NASCAR Hall of Famer Dale Earnhardt Jr. is now a brand ambassador for Hard Rock International. As part of the collaboration, a new branded slot game titled Full Throttle with Dale Earnhardt Jr. is set to launch later this spring on Hard Rock’s free-to-play social gaming platforms: Hard Rock Neverland Casino and Jackpot Planet.
Through the partnership, fans can interact with the NASCAR Hall of Famer in various ways. That includes following his betting picks on Hard Rock Bet Sportsbook and participating in special promotions that offer unique experiences, such as meet-and-greets. A recent example of what to expect was the Roll with Dale Jr. at Daytona Sweepstakes. That promotion offered fans a chance to free tickets and meet the driver.
Earnhardt Jr. praised Hard Rock for its iconic brand and added,
I have always been a huge fan of music, so the vibes and attention to detail that Hard Rock puts into its locations is incredible to me. They have something for everyone – music, food, drinks, casino games and sports betting. I’m excited to partner with them and the opportunities we have to do some really fun things together.
Full Throttle will feature Earnhardt Jr. and NASCAR imagery
Hard Rock did not release details on the game in the news release. It only mentions that it will be available later this spring in its two social casinos. Also, it will be free to play.
The company did release a screenshot of the slot, which appears to have a 5×6 reel grid. The premium symbols feature Earnhardt Jr. and other NASCAR imagery, such as racing cars and helmets. Below the reels are a speedometer, a rev counter, and a level gauge. These features could just an enhancement of the theme or hint at gameplay mechanics like cascading wins or progressive rewards.
The partnership also extends to Hard Rock Cafe, Rock Shop
In addition to special experiences and the new social game, NASCAR fans can enjoy two new merchandise collections, including T-shirts, hats, and sweatshirts, in the Rock Shop. The first will be available later this month, while the second will drop in June.
Moreover, fans can enjoy some of Earnhardt Jr.’s favorite dishes at Hard Rock Cafe. The limited-time menu, which will be available only on NASCAR race days, includes items like the Star Dust Wings and the Ol’ 8 cocktail.
