How Will The New Bally Sports Regional Networks Change The Way We Watch Sports?

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Sports fans will notice a new listing on their channel guide this spring. Gone are the Fox Sports regional networks, replaced by Bally Sports.

The 19 regional networks that were previously branded as “Fox Sports” are now called Bally, as in Bally Sports Detroit, and Bally Sports Ohio, and so on. The move is part of the deal that saw Sinclair Broadcast Group purchase the regional networks from Walt Disney Company for $10 billion in 2019.

What Does The Switch To Bally Sports Mean To Sports Fans?

In the short term, little will change. Sinclair actually purchased the regional networks in 2019, but requested 18 months to continue using the Fox Sports name while they prepared their transition. Launching a rebranding in April was a wise decision, because that month is the busiest for regional networks, with three sports (baseball, basketball, and hockey) in-season.

All 19 regional networks kept their basic on-air configurations, meaning they maintained much of their on-air talent and pre-game, post-game shows. Many fans will only see a change in logos and rebranding of in-game sponsored segments, and so on.

The acquisition of the sports networks is part of a larger strategy by Bally’s. By the end of 2021, Bally’s plans to own and operate 15 casinos in 11 states. The company is making a strong effort to be a major brand in the rapid growth and popularity of legalized sports betting and online sports betting.

“We want to create an experience that’s linked to the broadcast or to the stream because that’s where you really unlock the potential of a 360 degree kind of experience and you’re more engaged in the game,” Sinclair Chief Marketing Officer John Ziegler said in a press release.

The biggest immediate change will be a more cohesive experience between the broadcasts and the mobile apps. Bally has launched a new app that integrates the broadcast with useful information like betting lines in states with legalized online gaming and sports betting.

In the future, Bally’s plans to:

  • Offer more original programming to support their sports broadcasts
  • Expand pre and post-game shows
  • Increase “breakaway” coverage of other games within their networks

Bally’s says that future iterations of their mobile apps will offer alternate camera angles of their broadcasts and the ability for users to watch streams simultaneously. So that a gambler in Michigan for example, might be able to stream the Tigers game as well as a Padres broadcast that they have money on. 

The Bally Sports Regional Networks

The 19 new Bally Sports networks have the rights to 42 professional teams: 14 MLB teams, 16 NBA, and 12 in the NHL.

NETWORKFORMERLY KNOWN ASREGION
Bally Sports ArizonaFox Sports ArizonaArizona
New Mexico
Utah
Southern Nevada
Bally Sports DetroitFox Sports DetroitMichigan
Northwestern Ohio
Northeastern Indiana
Northeast Wisconsin
Bally Sports FloridaFox Sports FloridaFlorida
Bally Sports Great LakesSports Time OhioOhio
Northwestern Pennsylvania
Southwestern New York
parts of Kentucky & West Virginia
Bally Sports IndianaFox Sports IndianaIndiana
Bally Sports Kansas CityFox Sports Kansas CityKansas City, Missouri
Kansas
Bally Sports MidwestFox Sports MidwestMissouri
southern Illinois
Iowa
Nebraska
Bally Sports New OrleansFox Sports New OrleansLouisiana
Bally Sports NorthFox Sports NorthMinnesota
Wisconsin
Iowa
North Dakota
South Dakota
Bally Sports OhioFox Sports OhioOhio
Kentucky
Eastern Indiana
Northeastern Pennsylvania
Southwestern New York
Parts of West Virginia
Bally Sports OklahomaFox Sports OklahomaOklahoma
Bally Sports San DiegoFox Sports San DiegoSan Diego
Bally Sports SoCalPrime TicketSouthern California
Southern Nevada
Hawaii
Bally Sports SouthFox Sports SouthGeorgia
Alabama
Kentucky
Mississippi
North Carolina
South Carolina
Tennessee
Bally Sports SoutheastFox Sports SoutheastGeorgia
Alabama
Mississippi
South Carolina
Tennessee
Western North Carolina
Bally Sports SouthwestFox Sports SouthwestTexas
Arkansas
northern Louisiana
parts of New Mexico
Bally Sports SunFox Sports SunFlorida
Bally Sports WestFox Sports WestSouthern California
Southern Nevada
Hawaii
Bally Sports WisconsinFox Sports WisconsinWisconsin
Western Upper Peninsula of Michigan
Eastern Minnesota
Northwestern Illinois
Iowa
About the Author

Dan Holmes

Dan Holmes has written three books about sports. He previously worked for the National Baseball Hall of Fame and Major League Baseball. He enjoys writing, running, and lemon bars. He lives near Lake Michigan with his daughters and usually has an orange cream soda nearby.

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