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Social gaming just took a giant leap forward. MyPrize, the fastest-growing social gaming platform in the US, has teamed up with Crypto.com to launch something completely new—MyPrize Markets, a unified experience combining gaming, livestreaming, and prediction markets all in one place.
It’s an ambitious move that positions MyPrize as the first platform where users can not only play and interact socially, but also engage in prediction markets tied to sports, politics, and crypto. In an industry where most prediction market platforms have been built for traders and analysts, MyPrize is setting out to make them fun, social, and accessible to everyone.
The partnership also marks Crypto.com’s first major entry into social casinos. By leveraging its CFTC-regulated exchange and enterprise-grade infrastructure, Crypto.com is helping MyPrize merge entertainment with a level of financial sophistication rarely seen in gaming.
Turning Prediction Markets Into Entertainment
Prediction markets have been growing rapidly over the past two years, evolving from niche financial tools into mainstream indicators of public sentiment. Whether it’s forecasting election outcomes, crypto price movements, or who wins the Super Bowl, prediction markets give users a way to express opinions with real stakes attached.
The problem has always been accessibility. Traditional prediction platforms are built for traders, filled with charts, jargon, and interfaces that feel more like a brokerage than a social app. MyPrize and Crypto.com are breaking that mold.
Through MyPrize Markets, users can access event-based prediction markets right from the same app where they already play social games, watch streamers, and connect with friends. It’s a seamless integration designed to make participation as intuitive as joining a game lobby or watching a livestream.
Zach Bruch, MyPrize’s founder and CEO, summed it up perfectly: “After exploring the market, it quickly became obvious to us that Crypto.com has by far the market-leading infrastructure for institutional and enterprise scale. Together we can deliver this first-of-its-kind experience to our million-plus users and bring billions in volume into the MyPrize Markets product.”
Crypto.com’s Role in the Partnership
While MyPrize handles the user experience, Crypto.com provides the backbone. Its U.S. affiliate, Crypto.com | Derivatives North America (CDNA), is a CFTC-registered exchange and clearinghouse, meeting the highest regulatory standards in the industry. That’s a big deal for prediction markets, which have long existed in a gray zone between gaming and finance.
Travis McGhee, Managing Director and Global Head of Capital Markets at Crypto.com, called the partnership “the next step in the convergence of financial markets and live social platforms.” His point speaks to a broader trend—financial products are no longer confined to spreadsheets and charts. They’re becoming experiences, woven into how people connect online.
By combining Crypto.com’s trusted infrastructure with MyPrize’s interactive platform, the two companies are creating something new: a social-first, regulation-backed prediction market designed for everyday players.
What Makes MyPrize Markets Stand Out
MyPrize Markets isn’t trying to reinvent prediction markets — it’s reshaping how people actually experience them. The focus is on what MyPrize already does best: building community, connecting players through live streams, and creating shared moments that feel exciting and social.
Instead of charts and trading screens, users will be able to jump into markets while watching live events, share their predictions in real time, and even see their favorite creators react to outcomes as they happen.
Whether it’s a presidential debate, a big crypto price swing, or the NBA Finals, the whole idea is to make participating feel like you’re part of the show — not just watching from the sidelines.
MyPrize Markets will cover a mix of topics that appeal to all kinds of players:
- Sports: Pick who wins the big game or guess which player scores first.
- Politics: Join the conversation on elections and major policy outcomes.
- Crypto: Make calls on Bitcoin, Ethereum, and other tokens as events unfold.
- Pop Culture: Weigh in on everything from awards shows to viral moments.
Why This Partnership Is a Big Deal
The collaboration between MyPrize and Crypto.com is more than a typical business partnership. It’s a sign of where online entertainment is headed — a future where social platforms and financial markets overlap in ways that feel seamless.
For MyPrize, it’s a huge opportunity to stand out in the fast-growing social gaming space by offering something no one else has. For Crypto.com, it’s a natural move into a new category that complements what the company already does in crypto, sports, and entertainment.
Crypto.com’s presence is already felt across the sports world — from its naming rights to Crypto.com Arena in Los Angeles to global partnerships with Formula 1, UFC, and the UEFA Champions League. Teaming up with MyPrize gives them a direct connection to a younger, more interactive audience that lives online and loves being part of the action.
The timing couldn’t be better either. Prediction markets are gaining legitimacy thanks to recent CFTC approvals for regulated platforms, which have given established players like Crypto.com the green light to innovate. MyPrize is stepping right into that wave, ready to show how these markets can become not just financial tools — but an entirely new form of social entertainment.
A Glimpse Into the Future of Gaming and Markets
If this collaboration succeeds, it could redefine what “playing online” means. MyPrize’s vision is to create a place where streaming, gaming, and prediction markets all feed into one another—an ecosystem where you can watch, play, and trade in real time.
Imagine joining a streamer during a major event, participating in a market on who wins, and chatting with thousands of other fans—all within the same app. That’s the kind of experience MyPrize Markets is aiming to deliver.
The move also hints at a bigger cultural shift. People no longer want to simply watch or play—they want to participate, contribute, and feel part of the action. Prediction markets offer exactly that: a sense of involvement and shared discovery.
As McGhee from Crypto.com put it, “This next generation of financial markets will require velocity and scale—qualities that Zach and his team at MyPrize have. Together, we’re building something that levels up prediction markets for the first time.”
