New Jersey’s mobile sports betting apps appear poised to top the industry’s record-setting revenue run of 2020. The first month of 2021 saw New Jersey’s online sportsbooks set yet another new record for monthly revenue.
The first $1 billion betting handle month in New Jersey sports betting history didn’t quite happen in January, but it could quite well happen in February.
With the NFL playoffs and the NBA season leading the way, New Jersey’s legal sports betting surge showed no signs of slowing down in January.
New Jersey Mobile Vs. Retail Betting Handle January 2021
| Overall Betting Handle | Mobile Betting Handle | % Handle From Mobile | MTM Handle Change | |
|---|---|---|---|---|
| New Jersey | $958,717,526 | $886,656,470 | 92.5% | -3.8% |
| 2021 Totals | $958,717,526 | $886,656,470 | 92.5% |
December 2020 saw New Jersey’s overall betting handle ($996.3 million) come up just short of the mythical $1 billion mark. Combined mobile and retail handle dipped a bit in January, with New Jersey sportsbooks taking $958,717,526 in wagers.
Online sportsbooks produced 92.5% of January bets in New Jersey. Mobile betting handle slid 4.6% compared to December, while land-based sports betting realized a 7.6% handle gain month-to-month.
New Jersey sportsbooks came up a little bit short of posting a ten-figure handle for the second consecutive month. The $1 billion mark could fall in February, however, with Super Bowl LV taking center stage in the sports betting universe.
The betting handle breakdown from the New Jersey Division of Gaming Enforcement can be viewed here.
New Jersey Online Sports Betting Revenue January 2021
| Retail Operator | Online Skins | January 2021 Revenue | Month-Over-Month Change | YTD Revenue | Year-Over-Year Change |
|---|---|---|---|---|---|
| New Meadowlands Racetrack | FanDuel Sportsbook, PointsBet | $41,816,180 | +44.1% | $41,816,180 | +88.4% |
| Resorts Digital Gaming | DraftKings Sportsbook, FOX Bet, Resorts | $15,739,646 | +2.0% | $15,739,646 | -1.0% |
| Borgata Hotel Casino | Borgata Sports, BetMGM | $7,883,363 | +25.9% | $7,883,363 | +220.4% |
| Ocean Casino Resort | William Hill Sportsbook at Ocean Casino, Tipico | $4,210,053 | +32.0% | $4,210,053 | +114.4% |
| Darby Development (Monmouth Park) | Monmouth Park Sportsbook by William Hill, SugarHouse, TheScoreBet | $2,325,782 | -29.4% | $2,325,782 | -16.9% |
| Hard Rock Atlantic City | Hard Rock, Bet365, Unibet | $1,262,829 | +124.6% | $1,262,829 | +270.4% |
| Boardwalk Regency | Caesars Sportsbook, 888 Sport, WynnSports | $375,139 | -23.3% | $375,139 | N/A |
| Golden Nugget | Golden Nugget, BetAmerica | $176,199 | -48.8% | $176,199 | -59.2% |
| Tropicana Casino & Resort | William Hill Sportsbook Tropicana Atlantic City | $76,933 | -29.0% | $76,933 | +3.4% |
| Totals | $73,866,124 | +25.9% | $73,866,124 | +58.3% |
After setting a new all-time monthly revenue high in December, New Jersey’s mobile sportsbooks decisively shattered that record in January. Mobile sports betting revenue came in at $73,866,124, good for a 25.9% improvement month-to-month.
Last year ended with online sports betting bringing in $359.4 million for 2020, and January’s numbers puts 2021 revenue at already more than a fifth of the 2020 totals.
The New Meadowlands Racetrack license (FanDuel Sportsbook, PointsBet) set a new benchmark for monthly revenue by operator, going over the $41 million mark for January.
That figure marks the first time any single operating license crossed the $30 million monthly revenue mark in New Jersey history. The New Meadowlands Racetrack license represented 56.6% of mobile betting market share for the month.
The Resorts Digital Gaming license (DraftKings Sportsbook, FOX Bet, Resorts) took No. 2 in the revenue rankings for January, posting a 2% gain against December. Borgata represented one of the biggest upward movers this month, improving 25.9% month-to-month.
The New Jersey Division of Gaming Enforcement’s monthly revenue-by-operator reports can be seen here.