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Avid sports fans feel like they’re part of the game. They certainly have a sense that their favorite teams are part of them. That type of connection will get even stronger in the future with dynamic interactive sports experiences that place immersive sports betting and social content on top of live events.

SharpLink Gaming and Quintar have announced a partnership to integrate their technologies. The result will be an Augmented Reality (AR) experience that merges live sporting events with real-time sports betting in 3D. Sports fans who are either attending an event or viewing an event on television will be able to delve “inside the action” through a personalized immersive experience of 3D.

Like something out of a Tom Cruise movie (think the Minority Report scene where Cruise is flipping and watching 3D graphics and images floating around him), an AR sports event would be unlike any other.

What Is An Augmented Reality Sports Betting Experience?

Through Quintar’s proprietary “Q.reality” technology, the company can deliver 3D content within a live sports broadcast via television or a streaming device, or even to fans at the event. The video below from the PGA’s Northern Trust 2021 event shows how fans could experience a hole played by Justin Spieth with content showing real-time shot-making.

It utilizes live stereoscopic streaming. The video online is obviously 2D, but the true experience would be 3D via a mobile device or wearable AR headsets.

Taking it a step further with gaming technology from SharpLink, leagues, teams, and broadcast rights holders could deliver “personalized, social, and gamification experiences” to fans for consumption on mobile phones, TVs, and via AR wearables, according to the press release announcing the partnership.

Data from SharpLink could deliver live odds to sports bettors as they watch live sports on the same screen, with messaging and expert tips also included. The same experience could be sent to fans at the event who are wearing AR devices, to see the content on top of the event they are watching in real-time. This would allow sports bettors to consult game data (how many catches does that wide receiver have?), compare betting lines (across many sportsbooks), socialize with friends (how is my brother’s parlay bet panning out?), and to place bets with multiple sportsbook operators.

Fans at the events or at home could see customized sports betting leaderboards, be made aware of special betting offers, and register via the AR stream of the sporting event. Fans could purchase licensed items or access NFT marketplaces from within the AR broadcast.

Quintar: Increasing Engagement Between Fans and Their Favorite Sports

Based in Silicon Valley, Quintar develops Augmented Reality experiences for live sports as well as entertainment events. The company’s stated mission is to strengthen the engagement of fans with their favorite sports, athletes, and sporting events. Quintar technology is synchronized to playing surfaces, whether indoor or outdoor, and the resulting experiences can be viewed when at the sporting venue or streamed via 3D video in a home.

About SharpLink

SharpLink Gaming, founded in Minneapolis in 2019, uses proprietary technology to provide real-time sports betting content across multiple channels. It is both an infrastructure and content delivery company.

Unlike other companies in the industry, SharpLink is agnostic to sportsbook and brand. The SharpLink’s intelligent C4 Sports Betting Conversion Platform locates the best sportsbook betting offers for each user. They deliver the best odds and experience for that individual, based on their preferences, location, and sophistication as a sports bettor.

About the Author
Dan Holmes

Dan Holmes

Writer and Contributor
Dan Holmes is a writer and contributor for Gaming Today with plenty of experience under his belt. Dan has written three books about sports and previously worked for the National Baseball Hall of Fame and Major League Baseball. Currently, Dan is residing in Michigan with his family.

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