The Women’s Tennis Association has entered the sports betting market as they announced Monday that FanDuel will be the league’s first Authorized Gaming Operator. The deal specifically names FanDuel as a partner in North and South America, as well as Central America.
As part of the partnership, WTA highlights will appear in FanDuel’s digital platforms and their sportsbook, a first for a woman’s sport. The deal is expected to add fantasy sports opportunities for the WTA and fans of women’s tennis, as well as allow FanDuel to access official stat feeds from the WTA, their partners, and their events.
What This Deal Means For The WTA
The naming of FanDuel as its first official gaming operator is the latest in moves made by the WTA to illustrate a commitment to enhancing their presence online and in the gaming markets. Last November, the WTA inked a deal with Stats Perform as their statistics and data analytics partners. The WTA is working to make cutting-edge tour data available to broaden their brand awareness in many areas.
Under terms of their partnership with the WTA, FanDuel will be granted access to WTA’s trademarks and have the opportunity for branding and sponsorships in the future.
On Monday, the two parties also announced that they will collaborate to “promote safe and responsible gaming,” and demonstrate a “commitment to promote responsible gaming and the availability of prevention, treatment & recovery resources…” The Women’s Tennis Association also announced that it has joined the National Council on Problem Gambling.
FanDuel On The Move
This deal with the WTA is the latest in a string of moves meant to position FanDuel for success in various sports betting markets. The company is also pushing hard for Florida sports betting alongside rival DraftKings.
FanDuel is also poised to go live in Connecticut, once regulations allow. Competition in the market will be high, considering DraftKings will be along for the ride as well as BetRivers, the chosen partner of the Connecticut Lottery.