Bally’s Interactive and Sportradar have entered into a five-year sports betting partnership that merges Sportradar’s betting data services with Bally’s expanding mobile sportsbook efforts in the United States.
The new deal with Sportradar strengthens Bally’s initiatives to serve betting data and content to those products. It’s anticipated that the relationship will enable Bally’s Interactive to launch Bally Bet into more states as sports betting is legalized across the map. In June, Bally’s Interactive, a division of Bally’s Corporation, revealed the beta launch of Bally Bet, a mobile sportsbook app in Iowa. Bally also has an active mobile sportsbook in Colorado.
About Bally’s & Sportradar
Sportradar, under their parent Sportradar AG, is a multinational corporation based in Switzerland. Sportradar specializes in gathering and analyzing sports data and providing detailed sports betting metrics. Their clientele includes bookmakers, professional sports leagues, and global media properties. Their data integrations are highly attractive for live betting applications, sportsbooks, and sports wagering trend analysis. Sportradar US is the official data provider of the NBA, MLB, and NASCAR. They also have official sports betting arrangements or sponsorships with the NHL and the International Tennis Foundation, as well as many sports federations in Europe.
Headquartered in Las Vegas, Nevada, Bally’s Corporation launched Bally’s Interactive earlier in 2021 for the purpose of pushing Bally’s into the sports betting, iGaming, and daily fantasy sports markets. Already in a few short months, Bally’s Interactive has made strides to establish their brand in the mobile sportsbook space with ambitious efforts to launch new products.
The first product from Bally’s Interactive, Bally Bet, pairs sports betting content and sportsbook odds with casino rewards programs, social media, and in-app games that engage users and increase playing time. Another product from Bally’s Interactive, Monkey Knife Fight, is according to Bally’s Corporation, the fastest growing daily fantasy sports website in North America.