Just a few days following the passage of bill C218 allowing for single-event sports wagering in Canada, BetMGM has announced its plans to launch in the market. The BetMGM affiliate newsletter announced the company’s plans to launch a Canada sports betting app, and hockey legend Wayne Gretzky confirmed via video:
— BetMGM 🦁 (@BetMGM) June 22, 2021
BetMGM Gearing Up For Canada Sports Betting
The news of BetMGM’s planned Canada launch should come as little surprise. The market stands to be one of the largest to go live in recent memory. Ontario alone, if it was a US state, would be the fifth-largest in the country.
BetMGM clearly sees the opportunity here, as evidence by the company’s recent moves and partnerships. Most notably, BetMGM partnered with Wayne Gretzky to bring the NHL icon on as a brand ambassador. Though hockey is popular in the State, it enjoys immense popularity in Canada.
When Will BetMGM Launch In Canada?
For now, this remains uncertain. Canada may have passed a bill allowing single-event sports betting, but there’s still plenty of rules and regulations that must be set by each province before operators can actually go live. It’s possible Canada sports betting apps with sing;le-event wagering could be live by the end of 2021, if not earlier.
The size of the Canadian market cannot be understated. It will undoubtedly draw numerous competitors to the field, making for a riveting sports betting battle for supremacy.
Keep an eye out for announcements from US mainstays such as FanDuel, PointsBet, DraftKings, and William Hill. But also look out for theScore. The Canada-based company has launched theScore Bet in a few US states, but it;’s also lobbied hard for the passage of C218. theScore could easily be a top Canada sportsbook once single-event betting goes live.