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Gaming Edge’s TL;DR
- BetMGM and MGM Resorts are committing more than $1 million to responsible gambling research and awareness – a move intended to strengthen player protections as sports betting expands across the US.
- This investment funds independent research and steps up GameSense outreach, directly affecting how operators support bettors and manage risk nationwide.
MGM Resorts International and BetMGM announced an expanded commitment of over $1 million to responsible gambling (RG) efforts tied to National Problem Gambling Awareness Month.
The plan directs $450,000 to the International Center for Responsible Gaming (ICRG) to fund a new, three‑year research initiative focused on sports betting and player behavior. The study will support independent, peer‑reviewed work to develop best practices and improve long‑term industry sustainability by examining decision‑making, risk patterns across different populations, and prevention trends.
BetMGM operates its sportsbook app in 24 US markets (Missouri is the newest), and the company framed the grant as part of its year‑round commitment to education, tools, collaboration, and player protection. Rhea Loney, BetMGM’s CCO, emphasized the goal of helping “every player make informed decisions and enjoy our product safely.”
Research will take place over the next 3 years
The announcement means more visible responsible gambling tools and messaging tied to a growing national sportsbook footprint.
BetMGM is expanding GameSense outreach – the industry‑recognized RG program licensed from British Columbia Lottery Corp. – with enhanced in‑app prompts (time‑outs, spend limits), casino and retail sportsbook floor messaging, and a Problem Gambling Awareness Month campaign sent to all BetMGM customers.
Operators benefit from the independent research funding by gaining evidence‑based guidance to shape safer product design, compliance practices, and harm‑minimization policies. Financially, the investment signals to regulators and investors that the operator prioritizes sustainable growth over short‑term revenue gains, which can lower regulatory friction and reputational risk.
Bettors should expect clearer tools and reminders when wagering, while operators may adopt research findings to refine marketing, limits and player‑support interventions.
Research funded by the ICRG will run over the next three years, with findings likely to inform industry best practices and regulatory discussions.
Based on reporting by Bill Gelman for DeadSpin.
