Anytime frozen vodka martinis is being promoted in Las Vegas, there will be interest. Especially when the co-owner pushing the drink used to play Tabitha on “Bewitched.”
“I still get royalties from the show 50 years later,” said Erin Murphy, who certainly has grown up since the days of the mid-1960s as the young child of mom/witch Elizabeth Montgomery on one of America’s most successful TV sitcoms.
“I had no idea where it would lead,” said Murphy who is co-owner and spokesperson for Slim Chillers, which can be found at any Lee’s Liquor Store as well as poolside at the Aria on the Strip. “I started acting when I was a baby. It just seemed normal. It was something I did after school.”
“Bewitched” aired for six years or from ages 2 to 8 when she played Tabitha. Not exactly a path to the liquor business, but then Murphy is a woman who has multi-tasked her entire life.
“I would say Slim Chillers takes up about 25 percent of my life,” said Murphy, who also spends time on a large ranch in California with her husband and working as a fashion, beauty and lifestyle writer.
“I am in Las Vegas at least five times a year,” she said. “I work hard and play hard. I love blackjack and am pretty good at that. It definitely is my game of choice.”
The most recent visit at the Las Vegas Convention Center drew some 7,000 people in helping to promote the drink Murphy likes to call “a frozen popsicle with a kick.”
“There are four different flavors,” she said. “My favorite is watermelon lemonade, which is our signature drink. You can buy it individually at Lee’s or in bulk at Costco or Sam’s Club.”
Slim Chillers is just 100 calories and made for the weight conscious person seeking to taste something delicious. Certainly desirable qualities for a one-year-old investment.
“I never really thought I would wind up in the alcohol business, but I have enjoyed a few good martinis in my life,” Murphy said.
Though stating she has never been typecast in her role as Tabitha, Murphy is still very much in demand regarding the show. It is still aired regularly in prime time on both Antenna and MeTV in the U.S. and in 100 countries, including the United Kingdom.
“I got very lucky and loved being a child star,” she said. “We are working with Antenna on a 50th anniversary episode marathon for ‘Bewitched,’ which I would host.”
When asked if she had a favorite cast member, Erin took the high road.
“Everybody on the show was great,” she said. “I worked for three years with Dick York and Dick Sargent, who both were great. And it was wonderful to be around Elizabeth Montgomery and the great Paul Lynde.”
Mark Mayer has over 35 years covering sports events and is the sports editor at GT. Reach him at [email protected].