Circa Sports Launches in Kentucky Through Cumberland Run Partnership

A new online sportsbook is available in the Bluegrass State: Circa Sports has launched in Kentucky, marking the fifth state where the sports betting app is live.

Circa Sports enters Kentucky to offer sports wagering odds and betting markets via its partnership with Cumberland Run racetrack. The state allows a set number of sports betting licenses to be issued to a qualified sports venue or race track. The license is held by ECL Corbin, LLC, which owns and operates the popular Cumberland Run harness track, located near Williamsburg.

Retail Sportsbook Available at The Mint Gaming Hall Cumberland

As part of the strategic partnership between Circa Sports and ECL Corbin, there will be a retail sportsbook at The Mint Gaming Hall Cumberland in Corbin. Based in Las Vegas, the Circa Sports mobile betting app is also operational in Colorado, Illinois, and Iowa. There are also four Circa Sports retail sportsbooks in Nevada, including one of the largest physical sportsbook locations in North America at Circa Resort & Casino.

“Circa Sports has experienced tremendous growth since our 2019 launch, and we’re thrilled to introduce our operations to the great Commonwealth of Kentucky,” Chief Executive Officer of Circa Sports Derek Stevens said. “We are grateful to our partners at Cumberland Run for bringing this to life and look forward to sharing what the brand has in store for Kentucky.”

On its media blog last fall, Circa Sports explained its unique strategy of focusing on long-term customer retention and value as opposed to short-term marketing strategies. “We don’t do the deposit bonuses or typical promos that you see a lot in the market,” Circa wrote in November. “Our philosophy is that we are looking to provide our customers with value every day they bet with us, not just the first week. This is frequently reflected in things like our money-line splits and futures pools (where we frequently have the lowest hold percentage in the market).”

Kentucky launched online sports betting in September of 2023. Less than a year later, the state has seen tremendous success from mobile sportsbooks. The NFL season, NFL playoffs, and Super Bowl, as well as March Madness, attracted hundreds of millions of dollars in wagers in the Bluegrass State. Over $650 million was wagered in the first two months of legal sports betting in Kentucky.

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About the Author
Dan Holmes

Dan Holmes

Writer and Contributor
Dan Holmes is a veteran writer and contributor for Gaming Today. He has written three books, including The Ballplayers: Baseball’s Greatest Players Remembered, Ranked, and Revealed, which will be released in 2024. Holmes has previously worked for the National Baseball Hall of Fame and Major League Baseball.

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