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The 2026 World Cup is here, and DraftKings isn’t content to simply offer bets on the matches.
The sportsbook announced June 9 that it is hosting nationwide watch events and debuting new soccer-themed marketing campaigns featuring global soccer stars Javier “Chicharito” Hernández and Alex Morgan.
DraftKings’ full 2026 World Cup watch party schedule
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DraftKings will bring the excitement of the tournament to fans from coast to coast with watch events in Los Angeles, Dallas, Miami and Hoboken. Open to guests 21 and older, the events will feature live match screenings, special appearances, giveaways and interactive activations. Chad Ochocinco — host of “The Late Run” soccer podcast sponsored by DraftKings — will serve as emcee.
The full schedule is:
- June 12 at Harriet’s West Hollywood in Los Angeles
- June 19 at Christies Sports Bar & Grill in Dallas
- June 24 at LIV at Fontainebleau in Miami Beach
- June 25 at The Shepherd and the Knucklehead in Hoboken, N.J.
- June 26 at The Shepherd and the Knucklehead in Hoboken, N.J.
- June 27 at LIV at Fontainebleau in Miami Beach
- June 27 at Komodo in Miami
- July 3 at Gekko in Miami
- July 11 at LIV at Fontainebleau in Miami Beach
Chicharito headlines the Los Angeles event
Perhaps the biggest draw is Hernández himself. The former Manchester United and Real Madrid striker — better known worldwide as Chicharito — will appear at the Los Angeles watch event on June 12.
Mexico’s all-time leading scorer, Hernández tallied 52 goals in 109 appearances for El Tri. He played in three World Cups and scored in each, cementing his status as one of the most beloved figures in Mexican soccer history.
Alex Morgan joins DraftKings’ World Cup campaign
DraftKings is also launching new campaigns featuring Alex Morgan, the former U.S. Women’s National Team captain who won two Women’s World Cups and collected Olympic medals during a career that made her one of the most recognizable faces in American soccer. By pairing Morgan with Chicharito, DraftKings is clearly targeting both sides of North America’s soccer fanbase.
Expanded sports betting features round out World Cup push
The company says fans can expect expanded World Cup betting offerings throughout the tournament, including player props, same-game parlays, micromarkets, live betting, player-specific event contracts and live trading opportunities. The features will also be available through DraftKings’ Spanish-language platform.
A massive stage in North America: 48 teams, 104 games, 16 cities
The 2026 FIFA World Cup runs through July 19 and spans 104 games across 16 host cities in the United States, Mexico and Canada. The tournament features a record 48 teams, up from 32 at the previous edition — and it is widely expected to become one of the largest betting events in North American history.
DraftKings executives have previously described the competition as a “massive” opportunity to engage both sharp bettors and casual fans.
“The World Cup is one of the biggest sporting moments in the world, and DraftKings is excited to deliver best-in-class fan experiences that bring customers closer to the action. Whether fans are joining us at watch events across the country or engaging on our top-rated platform, we’re creating more ways for them to celebrate the tournament this summer,” said Shawn Henley, DraftKings chief customer officer, in a DraftKings press release.
