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DraftKings is taking another step toward controlling its prediction market business, with its Railbird Exchange subsidiary moving to launch proprietary sports event contracts through its newly branded DKeX exchange.
As reported by Legal Sports Report, Railbird, which DraftKings acquired in October 2025, is a Commodity Futures Trading Commission-registered designated contract market, allowing the company to list and operate its own event contracts rather than relying exclusively on third-party exchanges. In late May, Railbird self-certified six sports event contract products with the CFTC, marking the first major step in DraftKings’ effort to build an in-house prediction market infrastructure.
The self-certified contracts cover several popular sports wagering-style markets, including game winners, point spreads, player performance props, head-to-head player comparisons and achievement-based outcomes. The filings span multiple professional sports and represent the most significant expansion of DraftKings’ prediction market offering to date.
DraftKings integrates prediction markets into super app vision
Since launching DraftKings Predictions in late 2025, the company has relied primarily on contracts listed through external exchanges, including CME Group and Crypto.com. Bringing contract creation and exchange operations in-house would give DraftKings greater control over pricing, liquidity and product development.
The move also aligns with DraftKings’ broader “super app” strategy. CEO Jason Robins has outlined a vision for a unified platform that combines sportsbook betting, iGaming, lottery products and prediction markets within a single ecosystem.
By integrating those products under one account and wallet, DraftKings aims to create a more seamless customer experience while expanding its reach into jurisdictions where traditional online sports betting remains unavailable.
Industry observers have described prediction markets as a significant long-term growth opportunity as federally regulated event contracts continue gaining traction alongside traditional sports betting products. According to reporting from Legal Sports Report and other industry outlets, the launch of DKeX positions DraftKings to compete more directly with established prediction market operators while reducing its dependence on third-party exchanges.
