DraftKings and NASCAR have announced a new agreement, granting the sportsbook operator access to operate sports betting apps in North Carolina. The agreement is currently a “written designation” for NC sports betting access and an expansion of the company’s existing relationship with NASCAR.
Matt Kalish, President of DraftKings North America, said:
“DraftKings and NASCAR have collaborated closely with each other over the years, sharing a like-minded commitment to enhancing the fan experience. We look forward to the next chapter in our journey together and offering our leading mobile sportsbook to fans in the state of North Carolina.”
DraftKings and NASCAR Agreement Details
As part of this agreement, DraftKings North Carolina becomes the exclusive DFS partner of NASCAR in the US and Canada. Additionally, DraftKings will be an “Authorized Gaming Operator of NASCAR.” This gives DraftKings additional sponsorship benefits and opportunities.
“DraftKings has a proven track record of enhancing the fan experience across sports,” said Joe Solosky, NASCAR Managing Director, Sports Betting, “We are thrilled to continue working with DraftKings to deliver NASCAR fans more engagement opportunities and bring its leading mobile sportsbook to North Carolina.”
North Carolina is Next in Line for DraftKings
Currently, DraftKings is focused on its next slated online sportsbook launch in Vermont. The operator plans to go live in Vermont on Jan. 11. North Carolina is next. The state legalized online sports betting in 2023, and retail sportsbooks are already live. Apps are expected to launch sometime in 2024. On the heels of this agreement, DraftKings will likely be among the first online sportsbooks to launch in North Carolina once authorized by state regulators.
North Carolina started the regulatory and legislative dominoes falling in 2023 when Governor Roy Cooper signed House Bill 347 into law. The bill stipulates that the NC Lottery Commission must go live with online betting platforms sometime between Jan. 8 and June 14, 2024, one year after the law’s signing.