Fanatics Sportsbook Goes Live in New York and Indiana

Fanatics recently announced the launch of its online sportsbook in Indiana and New York. Bettors will now be able to participate in a range of different wagers through the Fanatics Sportsbook. Existing customers of the PointsBet brand will be moved onto the new platform, allowing them to retain their username, password, account balance, reward points, and responsible gaming preferences. 

Fanatics Sportsbook is also available in these sports betting states: West Virginia, Virginia, Vermont, Tennessee, Pennsylvania, Ohio, Michigan, Massachusetts, Maryland, Kentucky, Iowa, Connecticut, and Colorado. 

It acquired the PointsBet brand in its entirety earlier in August 2023 and soon kicked off the process of phasing out the brand across each active region. Adding to its flurry of activity, Fanatics Sportsbook also launched its casino in Michigan after introducing the platform to Pennsylvania and West Virginia. 

Fanatics Sportsbook entered Indiana when the state was reporting record-adjusted gross gaming revenues. January was one of the biggest months for iGaming in the state, hitting a maximum of $53.5 million, exceeding December’s record by nearly $3 million. 

Interestingly, January posted a monthly handle of $480.3 million for the state, a 4.5% decline from December 2023. December was a big month for Indiana, with the state recording $503.1 million in wagers. 

Fanatics Sportsbook Launches In New York 

Fanatics Sportsbook made another step towards becoming a ubiquitous presence nationwide by launching in New York. The Empire State is the 15th region in which the sportsbook has launched. Three of these 15 launches came in the last seven days. Along with Indiana, Fanatics also launched in Michigan

Sports fans can download the app and claim Fanatics Sportsbook promos in New York on Android and iOS devices. The platform features all of the flagship features, including its proprietary “discover” feed that displays statistical insights and detailed betting information. Bettors in Indiana will also receive access to FanCash worth up to 5% of each wager placed on the platform.

New York has rapidly become one of the most important markets in the United States, surpassing more than $2 billion in handle in October 2023. Despite the size of the market, it remains dominated by key players FanDuel and DraftKings, who hold a duopoly over top sports betting apps in the state. 

Interestingly, Fanatics will enter New York ahead of ESPN BET, allowing for a small head start before the latter arrives with its high brand recognition and spending capabilities. In the short term, Fanatics Sportsbook will need to catch up with BetRivers, which is firmly entrenched as the No. 5 mobile sportsbook operator in 2023. 

During the first week of wagering in New York in January 2022, PointsBet was one of the six mobile operators that launched in the state. It quickly acquired a 3.8% market share in the state before losing ground. As of January 2023, its market share is only 1.6%, and it will need to pull out all the stops to catch up under its new moniker.  

Indiana Residents Can Now Sign Up On Fanatics

Like with New York, PointsBet customers in Indiana will have their information migrated to the Fanatics Sportsbook. It has launched in Indiana through a partnership with Penn Entertainment and the company’s Hollywood Casino in Lawrenceburg. 

By purchasing PointsBet, Fanatics received access to the seventh-largest sportsbook in the US. The latter looks to expand into every state where PointsBet was licensed to provide a legal betting platform.

Fanatics nearly lost out on the purchase to DraftKings, who had offered to buy the company for $195 million. However, Fanatics finally closed the takeover with its substantial offer of $225 million. 

Fanatics has retail sportsbooks across 13 locations, including Progressive Field, the home of the MLB’s Cleveland Indians, and Nationwide Arena, the home stadium of the NHL’s Columbus Blue Jackets. Fanatics Sportsbook is also the only in-stadium NFL sportsbook at the FedExField in Landover, Maryland. 


About the Author
Nikhil Kalro

Nikhil Kalro

Nikhil Kalro covers the sports betting industry and revenue reporting at Gaming Today. Much of his work analyzes state revenue information, including betting activity and revenue for individual states and sportsbook operators. In addition, Nikhil provides news updates on the gambling industry itself, including product launches and legal issues. Nikhil’s previous experience includes five years with ESPN.

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