Fanatics Sportsbook Signs Justin Thomas as Brand Ambassador

Fanatics Sportsbook makes the headline again, but this time by endorsing golfer Justin Thomas as its first athlete partner.

Thomas has made a name for himself by being a two-time PGA champion, making his endorsement a big deal for both parties. Hence, this news comes on Tuesday, just after the golfer recently returned to his home state of Kentucky for the PGA Championship.

Such partnerships don’t come off as odd to the sports betting operator, as in January, it collaborated with the NHL Hurricanes for a North Carolina sports betting launch.

What to Expect From the Fanatics-Thomas Partnership?

This collaboration comes at the peak of Fanatics Sportsbook rolling out upgrades to its golf offerings and introducing new features across its betting platform. Hence, as part of this agreement, Thomas will promote Fanatics Sportsbook’s product advancements and actively participate in social media content creation.

“I am excited to be the first official partner of the Fanatics Sportsbook,” Thomas said in a press release. “Whether it’s football, basketball, or golf, I’m a big sports fan. So I’m looking forward to getting involved in the world of Fanatics and engaging with their customers.”

“Justin Thomas is one of the biggest names in golf and an amazing ambassador for the game. With him coming home to Kentucky to try to win his third PGA Championship, the Fanatics family couldn’t be more excited to partner with him,” Ari Borod, Chief Business Officer at Fanatics Betting and Gaming, added.

Fanatics Product Improvement

Fanatics Sportsbook is accessible on both iOS and Android, making it convenient for fans to get signed up in a short amount of time, make bets without any difficulty, and capitalize on withdrawals that are completely transparent.

It intends to introduce more betting markets and speed up the payment of wagers. With an eye toward the future, the sportsbook plans to make it possible for bettors to watch certain par three holes straight inside the sportsbook app.

Additionally, the next app upgrade will include:

  • An enhanced live event center, complete with shot-by-shot statistics, leaderboard monitoring, and directly integrated course maps.
  • Fanatics Sportsbook has increased its golf products to include additional betting markets, higher uptime, and quicker settlement rates by fully integrating Odds Factory from Banach Technology. This has allowed Fanatics Sportsbook to enhance its golf betting options.
  • Customers will soon be able to watch some Par 3 holes straight inside the app. This feature is scheduled to be available in the near future.

Very typical of the sportsbook, every new innovation comes with freebies; hence, Fanatics Sportsbook has initiated a FanCash offer in preparation for the big championship that will take place this weekend. Bettors who take part in the campaign will be able to collect FanCash for every birdie that their preferred golfer makes along the way to winning the competition.

The inaugural launch of Fanatics Sportsbook’s app in Kentucky took place on Sept. 28, 2023, which coincided with the state’s decision to legalize mobile sports betting. In the time since then, the platform has grown to include New Jersey, Vermont, North Carolina, New York, Iowa, Michigan, Indiana, and Illinois, which it launched last month after the acquisition of PointBet.

About the Author
Tebearau Egbe

Tebearau Egbe

Tebearau Egbe is a seasoned gambling writer with more than four years of experience. Armed with a Masters degree in philosophy, Egbe possesses a unique ability to dissect complex industry developments, distilling them into insightful narratives that captivate readers.

Get connected with us on Social Media