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Sports betting has always been a social activity.
Long before smartphones and same-game parlays, people debated picks at bars and argued over group texts. Sometimes they were right. More often, they were wrong.
FanDuel has noticed.
Just as the 2026 FIFA World Cup — projected to generate between $2.82 billion and $4.3 billion in U.S. sportsbook handle — gets underway, the sportsbook has launched a new feature called the FanDuel Community Feed. It is a social hub built directly into the Sportsbook app that allows users to discover bets, share picks and engage with other bettors without ever leaving the platform.
FanDuel’s real-time feed puts the chat inside your sportsbook
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The Community Feed creates a real-time stream of bets shared by FanDuel customers. Users can scroll through picks, filter by sport or event, and get a sense of what the broader betting community is backing on any given day.
If someone spots a bet they like, they can add it to their bet slip with a single tap.
According to Jon Sadow, FanDuel’s vice president of sportsbook product, the idea is rooted in how people already engage with betting.
“Betting is an inherently social experience. It’s an activity people do with their friends and their communities. We want social context and content to live throughout the bet discovery and the navigation of the app,” Sadow said.
FanDuel’s own internal research shows that many customers now turn to peers and online communities — not just expert analysis or traditional media — for betting inspiration. “Social discovery is a huge part of how people engage with sports betting today,” Sadow said. “This just brings that experience into a trusted, regulated environment.”
FanDuel is ready for World Cup 2026
The 2026 World Cup, which kicks off today, June 12, across 16 cities in the United States, Mexico and Canada, is on track to become the largest sports betting event in U.S. history. Gaming research firm Eilers & Krejcik projects a base-case handle of roughly $2.82 billion at legal U.S. sportsbooks, with an upside scenario above $4.3 billion — a figure that would surpass the combined handle of the last three Super Bowls.
The structural conditions for that outcome are firmly in place. The expanded 48-team format produces 104 matches across five weeks. All group stage kickoffs are scheduled at 12 p.m., 3 p.m. or 6 p.m. Eastern — prime windows for sportsbook engagement. Legal mobile sports betting is now available in more than 30 states, and FanDuel is operating in seven more states than it was four years ago.
For FanDuel, that creates an ideal environment to test a feature built around community.
Soccer already thrives on shared experiences. Fans pack into bars before breakfast, debate tactics for 90 minutes and spend the final whistle convinced they could have managed the match better than the professionals. The Community Feed aims to replicate that ritual inside the app.
FanDuel’s feed gives bettors a road map for soccer betting
The Community Feed may prove especially valuable for casual soccer fans. Between moneylines, player props, cards, corners, shots on target and correct-score markets, the range of betting options can feel more like a spreadsheet than a sportsbook.
FanDuel believes that showing what others are betting — and why — can bridge that gap.
Users can attach badges to shared bets that signal their reasoning. Labels such as “Long Shot,” “Stats Driven,” “Rooting Interest” and “Gut Feel” offer context beyond the numbers.
“For a lot of casual fans, soccer can feel overwhelming. There are so many markets and less familiar players. Not everyone has the same level of knowledge. The feed helps make soccer feel more approachable by showing what real people are betting and why,” Sadow said.
A dedicated World Cup betting tab within the feed surfaces tournament-specific picks and discussions. And the feature is not limited to followers looking to copy a pick.
FanDuel eyes long-term community beyond the World Cup
FanDuel frames the Community Feed as more than a tournament-specific promotion. “This summer is a massive opportunity, but we’re building for the long term. We don’t feel like any sportsbook has gotten this right yet,” Sadow said in a FanDuel press release. “We want FanDuel to be the place where people come not just to place a bet, but to be part of a community.”
With millions of new bettors entering the market and soccer positioned to command an outsized share of the betting calendar for the next six weeks, FanDuel is wagering that the social layer will prove just as important as the odds themselves.
