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Hard Rock Bet has expanded its Loyalty Rewards Store, giving players new ways to redeem Unity Points for everything from exclusive Lionel Messi merchandise and VIP entertainment experiences to a luxury Hermès handbag and even a Tesla Cybertruck.
The latest additions broaden the online casino‘s rewards catalog with prizes geared toward sports fans, concertgoers and luxury collectors alike.
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Unity Points now unlock bigger entertainment rewards
Soccer fans can now redeem Unity Points for exclusive additions to the Hard Rock x Lionel Messi collection, including the Messi Contrast Stitch Hoodie and Messi Bomber Jacket. The co-branded apparel celebrates the eight-time Ballon d’Or winner and Hard Rock’s global brand ambassador.
Music fans can redeem 291,600 Unity Points for a VIP suite experience at Ariana Grande’s concert at Barclays Center in Brooklyn on July 18. The package includes two suite tickets along with food and beverages, offering a premium concert experience.
Baseball fans can also redeem 360,000 Unity Points for a private suite experience when the Savannah Bananas visit Wrigley Field on July 24. The package includes two suite tickets, plus food and beverages.
Tesla Cybertruck headlines premium redemption options
Not every reward is centered on sports or live entertainment.
The Loyalty Rewards Store now features a limited-edition Hermès Birkin 30 Ostrich handbag for 3 million Unity Points. The luxury handbag features a tri-color design.
The store’s most valuable reward is a Tesla Cybertruck finished in Tactical Grey Décor, available for 8.2 million Unity Points.
The Cybertruck builds on a growing list of high-value rewards that players have successfully redeemed through the program. Earlier this year, Hard Rock Bet announced its first Tesla redemption after Boca Raton resident Emilio used 4.9 million Unity Points earned through Hard Rock Bet and Seminole casino play to claim a Tesla Model Y, which he later gifted to his wife.
A second player has since redeemed another Tesla Model Y, while the Cybertruck remains available for players willing to save up enough points.
How the Hard Rock Bet Loyalty Rewards Store works
Every Hard Rock Bet account is automatically enrolled in the Unity by Hard Rock loyalty program and Legendary Reward Drops, which provide guaranteed weekly rewards.
Players earn Unity Points through qualifying wagers, while eligible play at participating Hard Rock and Seminole casino properties can also contribute to their rewards balance. Points can be redeemed through the Loyalty Rewards Store or used at participating Hard Rock Hotels, Casinos, Cafes and Rock Shops worldwide.
Hard Rock Bet also offers a Loyalty Match program, allowing eligible players with VIP status at competing sportsbooks or online casinos to transfer their rewards tier rather than start over.
