PrizePicks to Expand Atlanta Headquarters, Add New Jobs to Workforce

PrizePicks’ business plans outside of Georgia have been curtailed in recent months, with numerous states ordering the daily fantasy sports provider to cease and desist from offering its player-prop-style games within their borders.

Business and hospitality remain much more amenable back home, as the self-described “largest daily fantasy sports operator in North America” announced plans on Thursday for a new 33,000-square-foot Atlanta headquarters.

The company, created and already situated in Atlanta by co-founder and CEO Adam Wexler, will be located in the Star Metals Building in Midtown Atlanta. According to a release, PrizePicks plans to add 1,000 employees over the next seven years.

The company claims an economic impact of $25 million for Georgia.

“Atlanta has always been our home, where we are redefining mobile sports entertainment,” Wexler said in a release. “This move to Star Metals will help us create more world-class, high-skilled, and high-wage jobs in our great city while we deepen our connections across the community.”

Star Metals is a burgeoning mixed-use area of Atlanta’s West Midtown neighborhood. Sports betting/DFS company FanDuel also has an office complex in Atlanta. 

“Georgia continues to be a driver of tech growth and innovation, attracting innovative companies with its unique mix of talent and infrastructure,” Georgia Governor Brian Kemp said in a release. “Today’s announcement is a reminder of our strength in both welcoming new projects as well as creating an atmosphere where existing businesses can expand and thrive. I look forward to seeing the impact of these thousand jobs on the Atlanta community.”

“Congratulations to Adam Wexler and the team at PrizePicks for choosing Atlanta to expand their headquarters,” said Katie Kirkpatrick, president and CEO of the Metro Atlanta Chamber, in a release. “Metro Atlanta has all the ingredients to help PrizePicks thrive, including diverse tech talent graduating from our leading colleges and universities, global connectivity through our airport, a large and engaged business community, and a desirable quality of life.”

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PrizePicks Buttresses Atlanta Empire with New Home

News has been good for PrizePicks in Georgia recently, with the company gaining signage access in The Battery entertainment district around Truist Park. PrizePicks became the Braves’ official daily fantasy sports provider in 2020. It’s also the official DFS platform for the Atlanta Falcons (NFL) and United (MLS).

PrizePicks is currently offering the only type of legal game in town for Georgians. Or at least one Georgia regulator will humor.

Sports wagering is illegal in Georgia, leaving DFS outlets like PrizePicks as the nearest thing for betting. DFS platforms, which offer over/under player props resembling prop bets, have been increasingly targeted by state attorneys general in jurisdictions where sports betting has been legalized.

In February, the Florida Gaming Commission joined Arizona, California, Maine, Michigan, Mississippi, New York, North Carolina, Virginia, and Wyoming in ordering PrizePicks, Betr, and Underdog Fantasy to stop offering “illegal bets.” Those sites have since complied.

In Florida, the Seminole Tribe, which enjoys a sports betting monopoly through its Hard Rock Bet app, insisted that the types of bets these companies were offering were illegal while contending that the team-style offerings of DraftKings and FanDuel were acceptable.

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About the Author
Brant James

Brant James

Senior Writer
Brant James is a senior writer who covers the sports betting industry and legislation at Gaming Today. An alum of the Tampa Bay Times, ESPN.com, espnW, SI.com, and USA Today, he's covered motorsports and the NHL as beats. He also once made a tail-hook landing on an aircraft carrier with Dale Earnhardt Jr. and rode to the top of Mt. Washington with Travis Pastrana. John Tortorella has yelled at him numerous times.

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