Betting Sponsorship Tracker: Sportsbook, Casino & DFS Deals of NFL, NBA, MLB, NHL Teams

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The commissioners of the country’s four major professional sports leagues asserted that legal sports betting, as it was becoming an ever-more-likely reality in 2018, could be a useful “engagement tool” to lure and set the hook on new and current fans. If they’re betting on it, they’d say, as if off the same script, they’re watching until the end. And that included all those high-dollar television spots in those games.

Once the Professional and Amateur Sports Protection Act was nullified by the Supreme Court in 2018 and teams began to realize the stigma of gambling was being eroded from the top down, they began seeking out the revenue streams sports betting operators could provide. They weren’t going to let this new opportunity pass. One, then another, then by the dozen pro sports teams began inking sponsorship deals.

Here we present Gaming Today’s professional sports team gambling sponsorship tracker, updated as deals happen:

NFL Teams’ Sports Betting, Casino & DFS Sponsorships

BetMGM-Sportsbook-State-Farm-Stadium

Arizona Cardinals

  • The team entered into a market access deal with BetMGM in August of 2021 and opened a sportsbook (above) at State Farm Stadium days before the Cardinals’ 2022 season began. That sportsbook will be the first on-property at a Super Bowl when the Cardinals host the game on Feb. 12., 2023.

Atlanta Falcons

No gambling partners. Ownership joined its fellow Atlanta pro franchises in unsuccessfully urging Georgia legislators to legalize sports betting in 2022.

Baltimore Ravens

  • Official gaming partner: BetMGM, since 2021.
  • “Premier” sports betting partner: Caesars, since 2021.
  • Official daily fantasy sports partner, official sports betting, and free-to-play partner: DraftKings, 2021.
  • Official casino partner: Horseshoe Casino, 2018.

Buffalo Bills

  • Official sports betting partners: FanDuel, Caesars

Carolina Panthers

No gambling partners, but the team lobbied North Carolina lawmakers to enact sports betting legislation even after they failed to do so in 2022.

Chicago Bears

  • Official sportsbook partner: PointsBet (2020)
  • Official sportsbook partner: BetRivers (2021)
  • Official casino: Rivers Casino (2021)

Cincinnati Bengals

  • Official sports betting partner: Betfred (July 2022.) The Bengals will not apply for a retail sportsbook license, apparently, until the NFL allows for working sportsbooks to exist inside stadiums.

Cleveland Browns

  • Bally’s was announced as the team’s official sports betting partner in April 2022. Plans include a lounge at FirstEnergy Stadium.

Dallas Cowboys

  • In 2018, the Cowboys announced WinStar World Casino as its official casino sponsor. It was the first such partnership in NFL history.

Team owner Jerry Jones has an equity stake in DraftKings.

Denver Broncos

  • Official sports betting partner: FanDuel, since 2020.

Detroit Lions

  • Official sports betting partner: BetMGM (2020).
  • Official sportsbook and gaming partner: WynnBet (2021). Plans include a WynnBET Sports Bar at Ford Field.
  • Announced a presenting sponsorship with Soaring Eagle Casino and Resort in 2022.

Green Bay Packers

  • Oneida Casino is the official casino of the Packers.

Houston Texans

  • Official casino sponsor: Caesars Entertainment (2021).

Indianapolis Colts

  • Caesars Entertainment and William Hill became official sports betting partners in 2020 (Caesars completed its acquisition of William Hill in 2021).
  • Caesars became the “premier sports betting partner” and official casino partner in 2021.

Jacksonville Jaguars

No gambling partners.

Kansas City Chiefs

The team announced BetMGM and DraftKings as official sports betting partners on Sept. 1, 2022, the day sports betting went live in neighboring Kansas.

Las Vegas Raiders

  • MGM Resorts is an official gaming and sportsbook partner.
  • Have a corporate deal with San Manuel Band of Mission Indians

Los Angeles Chargers, Los Angeles Rams

These LA-based NFL teams share SoFi Stadium.

  • Pechanga Resort Casino, owned and operated by the Pechanga Band of Luiseño Indians, is the official California casino partner of the Rams, Chargers, SoFi Stadium, and Hollywood Park.

Miami Dolphins

  • Hard Rock International, which is owned by the Seminole Tribe of Florida, has naming rights to the Dolphins’ stadium. The Seminoles maintain a virtual monopoly on gaming in Florida, although the tribe’s compact with the state that would have given it sports betting exclusivity was nullified.

Minnesota Vikings

  • The Vikings were one of the first NFL teams to sign a casino sponsor: Mystic Lake Casino Hotel.

New England Patriots

  • Kraft Group has had a corporate partnership with DraftKings since 2014 after being an early investor.
  • Aristocrat Gaming became an official partner of the team and Gillette Stadium in September of 2022.

New York Giants

  • Official sports betting partner: DraftKings.

New Orleans Saints

  • The Saints play in the Caesars Superdome, and their official gaming partner has been Harrah’s since 2018. The Harrah’s New Orleans casino is operated by Caesars Entertainment.

New York Jets

  • Fubo became an official sports betting partner in 2021.
  • WynnBet signed on to launch the WynnBET Green Room at MetLife Stadium for Jets games.
  • The Jets signed the NFL’s first online gambling operator sponsorship in 2018 (888casino)
  • Also in 2018, MGM became an official gaming partner.

Philadelphia Eagles

Official sports betting partners:

  • DraftKings
  • FOX Bet
  • Unibet. In September of 2022, the team announced an extension through 2025 that will keep Unibet as an official casino and online games and sportsbook partner.

Pittsburgh Steelers

  • BetMGM became an official sports betting partner in November 2020.
  • Unibet was added as a marketing partner in August 2021.

San Francisco 49ers

  • Cache Creek Casino Resort is among its promotional partners.

Seattle Seahawks

  • Opened a marketing partnership with Snoqualmie Casino in 2018.

Tampa Bay Buccaneers

No gambling partners, and ownership has fought gambling expansion in Florida.

Tennessee Titans

  • BetMGM signed on as a sports betting partner in 2020. It was the first gambling deal for a Tennessee pro team.

Washington Commanders

  • In 2021, FanDuel Group and the then-Washington Football Team entered the first-ever market access partnership between an NFL team and an online sports gaming platform in the U.S. The deal was for Virginia.
  • In August of 2022, the Maryland Lottery and Gaming Control Commission granted the team initial approval for a retail sportsbook license at FedEx Field in Summerfield.

NBA Teams’ Sports Betting, Casino & DFS Partnerships

NBA-gambling-partnerships

Atlanta Hawks

Boston Celtics

  • Added DraftKings as a sports betting partner in 2020.

Brooklyn Nets

Have gambling deals with:

Charlotte Hornets

Owner Michael Jordan — a DraftKings advisor and board member — deployed former NBA stars Muggsy Bogues and Dell Curry to lobby lawmakers for state-wide mobile sports betting in 2021. A 2022 effort to pass a sports betting law failed in the recent legislative session. So the Hornets joined the Panthers and Hurricanes in lobbying lawmakers togather.

  • DraftKings is the team’s official daily fantasy sports outlet.

Chicago Bulls

  • Has a corporate partnership with Betway
  • PointsBet sponsored an alternate feed “BetCast” in 20t2.

Cleveland Cavaliers

  • Caesars became the team’s official sports betting and casino partner in February 2022.
  • Fubo Gaming is a presenting partner.

Dallas Mavericks

No gambling partners, but owner Mark Cuban supports the legalization of sports betting in Texas.

  • Betway is the official and exclusive free-to-play partner.

Denver Nuggets

  • Kroenke Sports & Entertainment in 2020 made PointsBet the official gaming partner of its Avalanche (NHL), Nuggets, Mammoth (National Lacrosse League), and Pepsi Center properties.

Detroit Pistons

  • DraftKings and FanDuel became official sports betting partners in 2020.

In 2021, the team signed a multi-year sports betting pacts with:

Golden State Warriors

  • Cache Creek Casino Resort is a promotional partner.
  • Has a corporate sponsorship with Betway.

Houston Rockets

The team has no gambling partners, but owner Tilman Fertitta became a member of the DraftKings board after selling the online portion of his Golden Nugget casino business to the company.

Indiana Pacers

  • PointsBet became an official sports gaming partner in a multi-year deal announced in 2020.
  • The also lists DraftKings as a sports betting partner.

Los Angeles Clippers

  • Has a sponsorship deal with Betway.

Los Angeles Lakers

Memphis Grizzlies

  • In August of 2022, Caesars joined FanDuel and WynnBet as official sports betting partners.
  • WynnBet opened a sports lounge in FedEx Forum in 2021.

Miami Heat

No gambling partnerships. Efforts to legalize sports betting in Florida have been rocky.

Milwaukee Bucks

  • Official gaming partner: Betway.

Minnesota Timberwolves

No gambling partners. Legislative efforts in Minnesota have fallen short in 2022.

New Orleans Pelicans

  • Official sports betting partner: BetRivers, since 2022.
  • Harrah’s became an official casino partner in 2018.

New York Knicks

  • BetMGM and Caesars became sports betting partners in 2022.
  • DraftKings is the official daily fantasy provider and a sports betting partner of the Knicks and Rangers.

Oklahoma City Thunder

  • Riverwind Casino is a long-time corporate sponsor of the team.

Orlando Magic

The team has no gambling partnerships.

Philadelphia 76ers

  • FOXBet became the NBA’s first official mobile sports betting partner in 2019.
  • DraftKings is the official DFS provide
  • Betway became a sportsbook partner in 2021

Phoenix Suns

  • FanDuel became the team’s official gaming partner in 2021. In the deal, FanDuel gained market access to Arizona and a retail sportsbook was built inside Footprint Center.
  • The Suns have a promotional casino partnership with Gila River Hotels & Casino.

Portland Trail Blazers

No official gambling partnerships. But the team is a member of Sport Oregon, which in August of 2022 lobbied the Oregon Joint Interim Committee on Gambling Regulation to expand sports betting there beyond the DraftKings monopoly.

Sacramento Kings

No official gambling partners, but MGM sponsors a team app-based game where players wager pretend cash on hypothetical outcomes.

San Antonio Spurs

No gambling partners.

Toronto Raptors

  • Parent company MLSE announced a partnership with PointsBet Canada for the Raptors and Maple Leafs.

Utah Jazz

As if.

Washington Wizards

  • Ted Leonsis was the first Big-Four owner to tout sports betting as an engagement tool and signed a deal with Caesars that put a first inside a North American pro sports venue for the first time. The Caesars brand will also place patches on the NHL Capitals’ uniforms beginning with the 2022-23 season.

MLB Teams’ Sports Betting, Casino & DFS Sponsorships

Fenway-Park-gambling-sign-MGMArizona Diamondbacks

  • Kenneth Kendrick’s team allied with Caesars in May of 2021 to open a sportsbook in Chase Field and gained a marketing license to offer state-wide mobile sports betting in Arizona. The Diamondbacks were the first MLB to enter an agreement as a sports betting operator.

Atlanta Braves

The team has no sports betting deals, but its ownership has been vocal in conjunction with the Falcons, Hawks, and United in imploring Georgia legislators to legalize the enterprise.

Baltimore Orioles

  • The team announced a betting partnership with SuperBook Sports in 2022, with plans to open a sportsbook lounge in Oriole Park in 2023. The Las Vegas-based SuperBook has expanded to Arizona, Colorado, New Jersey and Tennessee.

Boston Red Sox

  • The team was the first in MLB to sign an official casino partner, MGM in 2019. It can sign an official sportsbook partner as soon as the Massachusetts Gaming Commission begins selecting operators after sports betting was legalized on July 31, 2022.
  • DraftKings is the exclusive DFS partner (above).

Chicago Cubs

Chicago White Sox

  • Caesars Entertainment became the team’s “Exclusive Casino Partner” and Caesars Sportsbook an “Official Sports Betting Partner” in May 2022.

Cincinnati Reds

  • BetMGM became the Red Legs’ retail sports betting partner, and Underdog Fantasy its online in July of
    2022.

Cleveland Indians

  • Mobile sports betting partner: bet365.
  • Retail: Fanatics.

Colorado Rockies

  • DraftKings is the team’s official sportsbook, but it has a corporate sponsorship deal with BetFred.
  • Outfielder Charlie Blackmon is a brand ambassador with MaximBet, having become the first active MLB player to take on such a role with a sportsbook.

Detroit Tigers

  • The first MLB franchise to announce a partnership with a sportsbook, the Christopher Illitch-owned team announced BetMGM as its official gaming partner and FanDuel as a sports betting partner in 2021.

Houston Astros

  • BetMGM became the team’s exclusive sports betting partner on May 9, 2022. Sports betting is not legal in Texas.

Kansas City Royals

  • The team has no gambling partners, but John Sherman’s franchise has supported ballot initiatives to legalize sports betting in Missouri.

Los Angeles Angels

No gambling partners.

Los Angeles Dodgers

  • Has a corporate sponsorship with San Manuel Casino.

Miami Marlins

  • Monkey Knife Fight became the official DFS platform in 2020.

Milwaukee Brewers

  • In 2022, Potawatomi Hotel & Casino became the team’s official casino.
  • Monkey Knife Fight became the official DFS platform in 2020.

Minnesota Twins

  • Jackpocket became the team’s official mobile lottery platform in 2022.

New York Mets

  • Caesars became an official sportsbook partner in 2022. This includes plans to build a sportsbook “lounge” at CitiField.

New York Yankees

  • Bet365, DraftKings, and FanDuel became official sportsbook partners in the 2022 season.

Oakland Athletics

No gambling deals besides Cache Creek Casino Resort as a promotional partner.

Philadelphia Phillies

The only Philadelphia pro sports franchise without a sports betting partnership.

  • Live! Casino Philadelphia signed on as a sponsor in 2021.

Pittsburgh Pirates

  • Has a content-sharing and advertisement deal with BetMGM since July of 2021.

San Diego Padres

  • Circa Resort & Casino in Las Vegas signed on to sponsor the ninth inning of games at Petco Park in 2021.
  • Team also has a deal with Sycuan Casino Resort.

San Francisco Giants

  • Lists Cache Creek Casino Resort as an official gambling associate since March of 2022.

Seattle Mariners

  • Has a corporate sponsorship with Emerald Queen Casino.

St. Louis Cardinals

William DeWitt Jr.’s team supported ballot measures in 2021 that would have legalized sports betting in Missouri.

  • The DraftKings at Casino Queen (across the Mississippi River in Illinois) is listed as one of the Cardinals’ “preferred hotels.”

Tampa Bay Rays

No gambling partners.

Texas Rangers

  • Choctaw Casinos & Resorts is the “official and exclusive casino and resort” of the team.

Toronto Blue Jays

  • Ontario-based theScore became the team’s exclusive official gaming partner on Opening Day in 2022.

Washington Nationals

  • MGM signed a deal with the team to control the virtual sports betting real estate around Nationals Park and has opened a retail sportsbook there.

NHL Teams’ Sports Betting, Casino & DFS Partnerships

Anaheim Ducks

  • Has a corporate partnership with San Manuel Casino.

Arizona Coyotes

  • Owner Alex Meruelo’s Meruelo Gaming LLC made SaharaBets the team’s official sports betting partner in 2020.

Boston Bruins

Buffalo Sabres

  • FanDuel became the team’s official sports betting partner in 2022.

Calgary Flames

  • Has a corporate partnership with Deerfoot Inn and Casino.

Carolina Hurricanes

Ownership wants to build a sportsbook in PNC Arena, but has no partners, and sports betting is not yet legal in North Carolina. GM Don Waddell lobbied state lawmakers in 2022 when sports betting legislation stalled. He told WRAL: “Compared to a lot of teams, we’re already way behind. We can’t compete with all the Canadian cities, the New Yorks, Bostons. We can’t continue to fall further behind.  As revenues go up in the league overall, the (salary) cap goes up. But if our revenues don’t increase, now that 50-50 split starts to tilt the other way. For us, it might be 60% going to the players, only 40% going to us.”

Chicago Blackhawks

  • Will expand on its corporate partnership with FanDuel by opening a two-story sportsbook in United Center.

Colorado Avalanche

  • Kroenke Sports & Entertainment in 2020 made PointsBet the official gaming partner of its Avalanche (NHL), Nuggets, Mammoth (National Lacrosse League) and Pepsi Center properties.

Columbus Blue Jackets

  • Has a mobile sports betting deal with Fanatics.

Dallas Stars

No gambling partners.

Detroit Red Wings

  • Has deals with FanDuel Casino & Sportsbook and PointsBet.

Edmonton Oilers

Star center Connor McDavid became the first active North American-based team sport athlete to become a sports book ambassador in 2022. He joined BetMGM.

Florida Panthers

  • Had a corporate relationship with the Seminole Tribe of Florida, which has a near-monopoly on casino gambling there.

Los Angeles Kings

  • Has a sponsorship deal with Betway.

Minnesota Wild

  • Has a corporate partnership with Treasure Island Resort & Casino.

Montreal Canadiens

  • Added Playtika as an official gaming partner in 2019.

Nashville Predators

  • Announced DraftKings as the team’s official sports betting provider in December, 2020.
  • Added Bally’s in 2021.

New Jersey Devils

  • Signed with Caesars in 2018 as an early adopter.
  • Inked Betway to a sports betting deal in 2021.
  • Added PlayUp in 2021.

New York Islanders

  • Betway
  • Jackpocket
  • New York Lottery as sports betting partners.

New York Rangers

  • DraftKings is the official daily fantasy provider and sports betting partner of the Knicks and Rangers.

Ottawa Senators

  • In 2021, Bet99 became the first sportsbook to land a helmet-sticker deal.
  • The team also has a partnership with Rideau Carleton Raceway Casino.

Philadelphia Flyers

  • There are SugarHouse lounges in Well Fargo Center.
  • Betway became an official partner in 2021.

Pittsburgh Penguins

  • Made BetRivers its official sports betting partner, with plans to open a sportsbook lounge in PPG Paints Arena.
  • Rivers Casino is also a partner.

San Jose Sharks

  • Cache Creek Resort is among their promotional partners.

Seattle Kraken

  • Has a gaming partner in Muckleshoot Casino.

St. Louis Blues

Lobbied for the legalization of sports betting in Missouri.

Tampa Bay Lightning

No gambling deals.

Toronto Maple Leafs

  • Has a multi-year agreement with PointsBet.
  • Also a sports betting partnership with FanDuel and official gaming partnership with PokerStars.

Vancouver Canucks

  • Has a corporate partnership with Canadian sportsbook PlayNow.com.

Vegas Golden Knights

  • Announced Circa Sports as a jersey patch sponsor in April 2022.
  • Signed the NHL’s first sports betting partnership – with William Hill – in 2018.

Washington Capitals

  • In 2023, the Capitals will wear Caesars Sportsbook logos on their jerseys (above).
  • Were the first North American pro sports team to agree to such a jersey deal.
  • In-arena sportsbook was the first in North America.

Winnipeg Jets

  • Partners with PointsBet Canada.

About the Author
Brant James

Brant James

Brant James is the lead writer for Gaming Today canvassing events and trends in the gambling industry. He has covered the American sports betting industry in the United States since before professional sports teams even knew what an official gaming partnership entailed. Before focusing on the gambling industry, James was a nationally acclaimed motorsports writer and a long-time member of the National Hockey League media corps, formerly writing for USA Today, ESPN, SI.com and the Tampa Bay Times.

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