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BetMGM has renewed its partnership with Connor McDavid, keeping the NHL star in its responsible gambling campaigns.
The operator says its “Mullet Over” campaign contributed to a 27% year-over-year increase in accounts with deposit limits.
Gaming laws in Ontario ban operators from using celebrities and athletes to promote their sports betting or online casino platforms, but that rule does not cover responsible gambling campaigns.
McDavid remains part of BetMGM’s responsible gambling push
Edmonton’s McDavid, a three-time Hart Memorial Trophy winner, has been on the operator’s ambassador roster since March 2022 and has appeared in its responsible gambling initiatives.
The renewed agreement continues his participation in content across broadcast, digital and social platforms. A third responsible gambling advertisement featuring McDavid will begin airing soon, according to the announcement.
“Being disciplined and making smart decisions are big parts of hockey. They’re important when it comes to sports betting, too,” McDavid said. “BetMGM gives players tools that help them stay in control of their play, because keeping betting fun starts with betting responsibly.”
BetMGM CEO Adam Greenblatt said McDavid has helped the company make responsible gambling messaging engaging, pointing to increased use of deposit limits as evidence of players taking action.
Campaign promotes healthy limits
BetMGM’s “Mullet Over” campaign launched in December 2025.
The renewed campaign will continue promoting deposit limits, stake limits, time-out features and self-exclusion options.
BetMGM also provides GameSense resources through its mobile and desktop platforms. GameSense was developed by the British Columbia Lottery Corporation and licensed to MGM Resorts.
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Source: As reported by investors.mgmresorts.com.
