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Genius Sports is connecting the NFL’s official, real-time data to NFL Gametime on X, formerly Twitter. The partnership expands the sports-data supplier’s role in fan-facing media.
Genius Sports announced the collaboration Thursday, with the 2026 NFL season underway. The integration brings official scores, statistics and insights into a feed that also includes live clips, news and creator commentary.
Official NFL Data Joins X’s Dedicated Feed
NFL Gametime on X sits alongside the platform’s For You and Following tabs, giving football fans a dedicated place to follow games and the surrounding conversation.
Genius Sports is the exclusive distributor of the league’s real-time, official play-by-play statistics and Next Gen Stats data, which sports betting operators use to power their live betting. The company and the league have partnered since 2021.
“NFL Gametime on X is where the game and the conversation meet,” said Monique Pintarelli, X’s head of global advertising. “Providing fans with official, real-time data together keeps fans closer to every play and gives brands a live environment to be part of the biggest moments in sports.”
“Nothing rivals the NFL for scale, excitement and spectacle, with X becoming a crucial platform for fans to follow the biggest league in US sports,” said Mark Locke, CEO of Genius Sports. “Our technology is central to the NFL ecosystem, and we’re excited to expand our reach by helping power NFL Gametime on X, delivering real-time insights, scores and updates to underpin how millions of fans follow every down.”
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Source: As reported by investors.geniussports.com.
