Coffee and sports betting make a novel — but perhaps mutually beneficial — partnership. Caffeine might very well help the brain process those micro bets quicker and keep the app thumb spry.
FanDuel is testing the theory in a brand-awareness pitch heading into the FIFA Women’s World Cup in Australia and New Zealand. Kicking off on July 20, the tournament will run until August 20 and FanDuel is looking to rally support for the United States Women’s National Team (USWNT).
The premise: all those fans attempting to stay up for, and root for USWNT as they pursue a third straight title, will need a little boost. So, here comes FanFuel Extra Kick Coffee. Fans can root for their team overnight, bet on Women’s World Cup odds, and jumpstart their day with the caffeine boost.
30% of Americans Say They’ll Watch/Follow Women’s #WorldCup2023 Soccer Tournament – Number rises to 46% for Sports Fans, 65% for Avid Fans https://t.co/YfXetRQuCK pic.twitter.com/BkbB616edr
— SetonHall SportsPoll (@HallSportsPoll) July 17, 2023
Bet on WWC at FanDuel: Bet $5, Get $100 in Bonus Bets + a $10 Bonus Bet for Every USWNT Win
Fanduel Teams up With Female-Owned North Edge Craft Coffee
Launched in conjunction with female-owned roastery North Edge Craft Coffee, the limited-edition blend will be available to adults 21+ at FanFuel trucks in big cities across the US, including New York, Boston, Columbus, and Kansas City. The campaign kicks off on July 20.
According to a press release, Extra Kick Coffee will also be available for purchase at FanDuel.com.
Fans should also be able to track the coffee trucks during their visits to Massachusetts, Ohio, New York, and Missouri, which is the only state among the destinations without legal sports betting.
“The USWNT is primed for a three-peat, but the upcoming international tournament presents a challenge for some US fans who may find it difficult to tune in. That’s where FanDuel comes in,” — Jennifer Matthews, VP Brand Strategy, FanDuel.
When to Expect FanFuel Extra Kick Coffee Trucks
Women’s World Cup fans in Boston, Columbus, Kansas City, and New York can expect to see FanFuel trucks on the following dates:
- July 20
- July 21
- July 27
- August 1
“We know the passion and dedication of fans across the country, and we’re here to support them, providing extra fuel to ensure fans have the energy they need to get through the next day after late-night or early morning match watching. FanDuel takes pride in being absurdly fan-focused and wants to rally fans together behind Team USA.” — Jennifer Matthews
Alongside the FanFuel Extra Kick Coffee campaign, FanDuel is also offering what it calls “their most robust betting offer ever on a women’s sporting event.”
The deal: Fans who sign up and bet $5 on a tournament game will receive $100 in bonus bets, plus $10 in bonus bets for every Team USA win. Bet types are to include player props, including goal-scorers and the total number of corner kicks in a game.
“My experience has proven that Team USA supporters are some of the most passionate fans out there, and we want to show them our appreciation for the sacrifice they will make back home, losing sleep to cheer the team on,” FanDuel ambassador Carli Lloyd said. “I’m excited to partner with FanDuel to give our fans an extra kick to conquer the day with FanFuel’s Extra Kick limited edition coffee blend.”
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