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To expand its footprint in North America, sports content provider Infront Bettor and gaming platform Rush Street Interactive have entered a strategic partnership.
In this inaugural alliance, Infront Bettor will deliver Rush Street Interactive a range of betting odds and live video content.
According to a press statement, Rush Street Interactive Chief Executive Officer Richard Schwartz said this collaboration allows them to beat up their offerings to accommodate a larger audience.
“This partnership is a pivotal step for us in enhancing our offering to make sure we have premium and round-the-clock coverage for our customers,” said Schwartz.
“Our venture into the US betting landscape marks a significant milestone for the bold plans we have for Infront Bettor, and partnering with a key player, like RSI, in the industry is obviously the best way to significantly bolster our presence in this rapidly expanding market. It also ensures that fans have unmatched access to top-tier global sports events, which will be perfectly complemented with 24/7 betting opportunities through our partnership with the ITF,” added Infront Bettor Head of Sales Diogo Almeida.
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What to Expect From the Partnership
In addition to tennis, Rush Street will have access to a wide range of international sports, including ice hockey, basketball, and soccer, through Infront’s streaming service.
Infront has acquired the rights to a number of competitions, such as the IIHF Ice Hockey World Championship and France’s Ligue One Uber Eats, which will begin play in the 2024–2025 season.
With this agreement in place, RSI, the Latin American operator of the BetRivers and RushBet brands, will be able to use the betting data rights for tennis tournaments organized by the ITF worldwide regulatory body on its platforms beginning in 2025.
This includes the yearly ITF-hosted Davis Cup and Billie Jean King Cup games. Infront Bettor obtained the rights to ITF betting data in 2023 and will start to distribute it solely in 2025.
Schwartz also spoke about his delight in the alliance, highlighting that the best of the partnership will be revealed in the coming years, as they still have more releases off their sleeves.
“We are also very proud to continue to deliver the ITF to our bettors through next year, offering an enhanced tennis package that will see us consume more events than ever before. We know Infront has plans to offer a more immersive tennis betting experience, adding supplementary betting markets through collecting level 2 and level 3 data, and we look forward to seeing these come to life next year.”
In other related news, Rush Street recently published its first-quarter revenue report for 2024, which hit a milestone. The operator garnered $217.4 million in revenue.
“This was accomplished by growing both our iCasino and online sports businesses by over 35% year-over-year,” Schwartz said.
Hence, this collaboration will be a continuation of its plan to grow the sports venture in order to reach its set projections for the next quarter.
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